Sharing their nomadic spirit, LVMH Maisons invite you on escapades while staying at home!
LVMH
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© DR
The spread of the Covid-19 virus means that people need to stay home as much as possible, for their own safety and above all for the safety of everyone else. In these extraordinary global circumstances, the Maisons of the LVMH Group are inviting their followers on social networks to escape differently with content inspired by nomadic thinking and memories…
With physical travel limited to a strict minimum and billions of people around the world asked to remain at home, the desire for distant horizons has rarely been felt so strongly. People confined to their home must battle boredom as they ponder the closed doors in front of them…
Yet the physical side of travel seems almost secondary when you have true nomadic spirit. Louis Vuitton embodies this ethos by showing that time travel is also a journey. The Maison has taken advantage of these slower times to browse through pages in its history and share them with its social network followers. The trunkmaker takes a look back at the amazing photos shot by French photographer Jean Larivière in the 1980s for several emblematic ad campaigns. From La Réunion to Hong Kong to India, a tranquil nature beckons, offering a chance to pause for a moment of admiration and contemplation.
RIMOWA would love to be traveling right now, feeling the excitement of embarking on a discovery of the unknown… Since this isn’t possible for the time being, the Maison’s iconic aluminum suitcase transforms into a chair created by Japanese designer Naoto Fukasawa, an invitation to rest, reflect and dream of a radiant future.
Who better than Benefit Cosmetics to stave off ennui? The beauty brand invites social network followers to take part in a contest and win a year of cosmetics supplies. The game is easy to play, just spin the globe to discover the world of Benefit face powders and win one of the many prizes offered.
Why not take advantage of this new stopover to learn something new? Clos19, the e-commerce platform of Moët Hennessy, the Wines & Spirits division of the LVMH Group, offers its followers a chance to deepen their knowledge of vineyards and grape varieties. The world of wine is vast and rich, providing myriad opportunities to explore the LVMH Group’s terroirs in France and around the world. In the first episode, Chardonnay reveals its secrets and the unique qualities of a grape that is cultivated well beyond its native France.
Culture is never bound by borders, and the Fondation Louis Vuitton is gearing up with an exceptional program during the confinement period, including visits to exhibitions, interviews, concerts and more. A perfect opportunity to elevate your knowledge of modern and contemporary art and get away from everything thanks to the exceptional works and artists the Foundation has selected, starting this week with Takashi Murakami.