“Silence Seagulls”: Le Bon Marché becomes a seaside resort

LVMH

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Surfboards, boat ropes, anchors, nautical stripes … The seaside comes to the Bon Marché until June with “Silence Les Mouettes” – Silence Seagulls – a capsule collection that invites us out to sea.

Trendy is fun at Le Bon Marché Rive Gauche, and cool hunters always find something fresh and new. Following the success of the “Glitter” and “Animal” footwear capsule collections in 2015, the latest edition, dubbed “Silence Seagulls”, extends to women’s and men’s ready-to-wear, plus a “Galerie Imaginaire” of offbeat creations.

From iconic to little known, over 100 brands show their wares on every floor of the department store and in its display windows, with delightful quirky staging inspired by a nautical theme. There are fish prints, anchor motifs, an ocean of blue hues, sailor shirts, espadrilles and more. The collection has everything for a swimmingly great seaside look as summer draws near.