Set up in 2017, Maison/0 is an incubator launched by the LVMH Group and the renowned Central Saint Martins design school in London to inspire creative practice as a catalyst for sustainable innovation. At the London Design Festival, Maison/0 is presenting an exhibition entitled “Designing in Turbulent Times”. Based on the Maison/0 Green Trail initiative, which each year celebrates the best sustainable innovation projects, the exhibition showcases the creations of the students selected.
In 2017 LVMH launched a new program in partnership with Central Saint Martins called LVMH & Central Saint Martins “Sustainability & Innovation in Luxury | Fostering Creativity”. Guided by a commitment to promoting creativity and identifying propositions for more sustainable development, the initiative was joined the same year by Maison/0, the incubator set up by LVMH and Central Saint Martins to make design an agent for responsible and sustainable innovation.
At its creation in September 2017, Maison/0 articulated three objectives: inspire, inform and equip the next generation of creative talents to be able to lead on sustainable innovation; develop R&D and experimental projects to explore new avenues for sustainable luxury; and curate public-facing events that showcase creative practice as a catalyst for sustainable innovation.
Sponsored by LVMH and Central Saint Martins, the Maison/0 program is presenting the exhibition “Designing in Turbulent Times” from September 14 – October 27 at the Lethaby Gallery during the London Design Festival. The exhibition showcases creations by students selected for the 2019 edition of the Maison/0 Green Trail, which each year recognizes the most inventive sustainable innovation projects by students at Central Saint Martins.
Spanning a broad array of design related disciplines, “Designing in Turbulent Times” shows that, in the face of increasingly urgent social and environmental pressures, creativity can be a powerful agent for innovation and transformation.
The projects shown clearly illustrate this proposition, including “Bio Iridescent Sequin”, a biodegradable alternative to highly pollutant conventional plastic sequins; “Weighting Feathers” a jewelry collection using recycled chicken and turkey feather waste from the meat industry; and “Wool Re-Crafted”, a vegan alternative to wool utilizing fibers processed from discarded pineapple leaves.
In addition to showcasing creativity, “Designing in Turbulent Times” includes a learning space with talks and workshops to help incoming students at Central Saint Martins engage with socio-environmental issues.
Lethaby Gallery, Granary Building
1 Granary Square
London N1C 4AA
Opening times: Monday – Friday 11am to 6pm, Saturday 12pm to 5pm