Spotlight on Geneva Watch Days 2020, the year’s most innovative multi-brand watchmaking event

Watches & Jewelry


The city of Geneva hosted Geneva Watch Days this past August 26-29. Despite the challenges of organizing the event amidst Covid-19 restrictions, the founding and associated brands – including Bvlgari – remained committed to this major showcase. Their perseverance was crowned with success as the initiative met with an enthusiastic response from international media and customers alike who discovered new models unveiled by 17 emblematic luxury watch brands, both in person and via a digital platform.

The recent Geneva Watch Days marked the advent of an exciting new event featuring an innovative concept and format. The show brought together 17 very distinctive names in the world of watchmaking for the sector’s only trade event in Switzerland in 2020.

Over four days, the international media and customers discovered new models from the 17 participating brands at their respective showrooms in partner stores and hotels. The official pavilion on the Rotonde du Mont-Blanc was open to the public for a firsthand look at the new creations of the participating brands. The entire event took place in strict compliance with health measures established by the state and city of Geneva.

© Gabriel de la Chapelle

LVMH’s premier position in watchmaking was represented at Geneva Watch Days 2020 via Bvlgari, whose showroom was located in the Ritz-Carlton Hôtel de la Paix. Faithful to its status as the Jeweler of Time, the Maison once again demonstrated its determination to rewrite the rules of watchmaking, unveiling new models that embody the perfect fusion of Italian creativity with Swiss engineering and design.

© Gabriel de la Chapelle

Bvlgari attained a new summit with the latest model in the Octo Finissimo collection, the Octo Finissimo Tourbillon Chronograph Skeleton Automatic. The watch sets a sixth world record in the category with its ultra-thin case and ultra-sophisticated tourbillon. Introducing a new iteration of the Bvlgari Aluminium, the Maison has reignited the fire lit by the iconic model. Bvlgari also unveiled the new Arena Bi-Retro by Gerald Genta, whose eponymous brand was acquired by the Maison in 2000, delighting collectors attached to the model’s distinctive design.

© Gabriel de la Chapelle

Geneva Watch Days 2020 was a bold venture in an environment that remains more uncertain than ever. The organizers masterfully navigated the myriad challenges to hold an event that will be regarded as an industry landmark and a strong signal of optimism.