© Simone Cecchetti
Building on its expansion in France, Switzerland and, most recently, Italy, the LVMH Institut des Métiers d’Excellence organized its first Italian Master Classes in early April 2018. On this occasion, the apprentices of Polimoda and For.Al were welcomed to the Palazzo della Civiltà Italiana, the headquarters of Fendi. Joined by French apprentices from the Haute Ecole de Joaillerie, the For.Al jewelry apprentices discovered the world of Bulgari, visiting both the New Curiosity Shop and the workshops of the Maison. The key themes of these two very full days were craftsmanship and transmission.
Visits, workshops and discussions were the focus of the first two Master Classes organized by the LVMH Istituto dei Mestieri d’Eccellenza for the apprentices in training at Polimoda (Florence, Italy) and For.Al (Valenza, Italy).
With the participation of Paolo Lauretta, Fendi Human Resources Director, and Frédéric Munoz, Fendi Operations Director, day one was held at the Palazzo della Civiltà Italiana, an icon of Roman architecture, which has been the headquarters of Fendi since 2015. After taking part in a workshop, the apprentices were given a guided tour of the building and the Fendi Studios exhibition celebrating the Maison’s ties with the world of cinema. In the afternoon, the apprentices presented their work in leather goods, jewelry and precious metals on the theme of “Studio and Productions”.
On day two, Bulgari opened its doors to the apprentices of For.Al, who were joined by their French counterparts from the Haute Ecole de Joaillerie. They were given a presentation of the Maison by Sara Franco, Design Jewelry Product Manager, and took part in a workshop in the jewelry atelier with Creative Director Lucia Silvestri. To end the day, the apprentices visited the historic Bulgari flagship on Rome’s via Condotti.
On the following day, they traveled to Valenza, near Milan, to discover the brand new Manifattura Bulgari, Europe’s largest jewelry manufacture. This gave the apprentices the opportunity to show their work to their fellow students, thus sharing the skills acquired through their respective training programs.
By expanding its Master Classes internationally in partnership with the Group’s Maisons, the LVMH Institut des Métiers d’Excellence is fulfilling its mission to transmit expertise in craftsmanship, design and retail to new generations, both in France and abroad.