Startup Day at La Maison des Startups LVMH at Station F accelerates collaboration between LVMH Maisons and new tech businesses



LVMH organized Startup Day at the Station F campus in Paris on December 2nd. With a spotlight on innovation, the day-long program gave the third cohort of companies welcomed to the La Maison des Startups LVMH incubator a chance to engage with teams from LVMH Maisons around concrete issues. Participants focused on the strategic objective of elevating the customer experience in the luxury industry of tomorrow.

“Innovation is a constant obsession at LVMH, because innovation is absolutely critical to sustaining our leadership over the long term,” notes Ian Rogers, Chief Digital Officer of LVMH. Created in 2017, La Maison des Startups LVMH incubator embodies the Group’s intention to work closely with the entrepreneurial ecosystem and accelerate cooperation between the luxury and technology spaces.

La Maison des Startups LVMH spans 220 square meters in the heart of Station F, the world’s largest startup campus, located in southeastern Paris. The program recently welcomed 26 new startups proposing solutions in nine different categories, including awareness, omnichannel, supply chain, clienteling, data and customization. Their solutions address a variety of needs at LVMH Maisons to help them Craft the Customer Journey of Tomorrow.

© Nora Houguenade

Startup Day was organized on December 2nd at Station F with the aim of accelerating synergies among the different players. The agenda included pitch sessions, demonstrations and exchanges, giving companies in the third cohort at La Maison des Startups LVMH a chance to present the added value of their solutions and how they can meet needs at LVMH Maisons.

The day also included presentations by startups SimpliField and Alphalyr – respectively members of the second and third groups of startups at La Maison des Startups LVMH – giving attendees an inside look at their collaborative efforts. Sephora has been working with Alphalyr and Hublot with SimpliField.

Alphalyr, which specializes in omnichannel and e-commerce, is helping Sephora consolidate the flow of performance indicators for its e-commerce platforms in European and Middle East markets. This collaboration has already proved successful in driving improvements at Sephora, enabling significant time savings for teams. The swift responsiveness and agility of the partnership has led to a fourfold increase in access performance in one year.

© Nora Houguenade

Hublot called on SimpliField to optimize management of operational strategy across its international network of stores around three key principles: support bricks and mortar stores in executing operations, optimize information sharing among stores, management teams and Hublot headquarters, and consolidate a global image database for the stores. Now deployed at 100 Hublot stores, the application is used by 150 employees at headquarters and retail locations, making data consolidation three times faster.

These success stories are emblematic of the strategic goal of La Maison des Startups LVMH: nurture direct relations with the best talents and deploy expertise in cutting-edge technologies in order to achieve the excellence that defines the long-term vision that anchors LVMH.

Meet the startups of La Maison des Startups LVMH, Batch 3: