TAG Heuer unveils Connected Modular 45, the first connected luxury watch with the prestigious Swiss Made label

After launching the TAG Heuer Connected in 2015, TAG Heuer unveiled the second generation of its connected watch, the TAG Heuer Connected Modular 45, on March 14. Designed and engineered in the pure tradition of Swiss watchmaking, this luxury timepiece benefits from TAG Heuer’s more than 150 years of expertise and savoir-faire, earning it the prestigious “Swiss Made” label, the guarantee of the highest standards of Swiss quality.

The watch is equally exceptional in its unlimited customization options, with countless choices of materials, colors and combinations. In particular the connected module is interchangeable with a mechanical module (three hands or Chronograph Tourbillon COSC certified). The lugs, strap, buckle and case can all be customized to make each model unique.

Developed in partnership with Intel and Google, the TAG Heuer Connected Modular 45 redefines the possibilities of a luxury connected watch. Powered by an Intel® processor, it integrates GPS, an NFC sensor for payments, a stunning AMOLED high-definition screen and digital TAG Heuer dials that can be personalized and interchanged with a swipe of the finger. Compatible with Android 4.3+ or iOS 9+, the watch is recharged using a contact charger and offers over a complete active day of autonomy.

The watch was launched in the heart of Switzerland at Brunnen by Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Watch Division, who said: “This innovative, unique and distinctive watch is at the forefront of the latest technologies available in Silicon Valley and, at the same time, a genuine Swiss watch, bearing the Swiss Made label.” He was joined at the launch event by Josh Walden, Senior Vice President and General Manager, New Technology Group, Intel and David Singleton, Vice President of Android Engineering at Google.