TAG Heuer, Zenith and Hublot together for first time at Salon de Genève

Watches & Jewelry


The LVMH Group’s three Swiss watchmaking houses – TAG Heuer, Zenith and Hublot – are for the first time hosting a joint exhibition during the Salon de Genève, one of the watch industry’s premier events alongside Baselworld. Two months before Baselworld opens, the three watchmakers are unveiling striking new creations for 2017.

In a first for LVMH watchmaking houses, TAG Heuer, Hublot and Zenith have come together in Geneva to present their new creations to watch professionals (retailers, journalists, etc.) and the public, two months ahead of the industry’s showcase event, Baselworld. The three houses are inviting guests to discover their timepieces on a boat moored in front of the Kempinski hotel. The exhibition is open to the public, giving watch lovers a chance to see the latest innovations firsthand. TAG Heuer, Hublot and Zenith are each featuring striking new timepieces.

TAG Heuer

TAG Heuer presents the Aquaracer 300 Meter 43 mm. The 2017 edition has an aluminum bezel, replacing the ceramic version, and a quartz movement. TAG Heuer is also introducing an exciting new version for women with a natural mother-of-pearl dial in blue or black, finished with a ceramic bezel set with diamonds and a satin strap.

In addition, TAG Heuer has updated the iconic Carrera Calibre 16 Chronograph, which is celebrating its tenth anniversary this year. The new version is available in titanium, framed by a black ceramic bezel and a tachymeter scale. The sapphire case back reveals the beautiful mechanics of the automatic movement and the weight, decorated with a Côtes de Genève pattern.

The Swiss manufacture is also unveiling a new version of its signature Chrono model, the Carrera HEUER-01. This men’s chronograph is made entirely in matt black ceramic, updated for a sleek contemporary look.

© Hublot


Hublot continues to dress wrists with audacity, introducing six new models in its emblematic Big Bang collection. The Big Bang One Click 39 mm has an oversize interchangeable leather strap, while the Big Bang Broderie Sugar Skull Fluo revisits neon, featuring the finest St. Gallen embroidery in four bright, bold colors: Cobalt Blue, Sunflower, Hot Pink and Malachite Green.

The Maison shakes up traditional watchmaking codes too with the Big Bang MECA-10 Magic Gold, equipped with the new Hublot Manufacture calibre, the HUB1201, and a case made from Magic Gold, the first scratch-resistant gold.

The ingenuous watch manufacture has also conceived a timepiece that makes it simple for travelers to use a GMT complication. The Big Bang Unico GMT instantly updates the second time zone with a pushbutton, eliminating the need to reset all the hands with each change between time zones.

© Zenith


The legendary El Primero chronograph by Zenith is now decked out in striking black and white variations.  Available in two versions, the El Primero 36’000 VpH chronograph epitomizes the duality of charm and high mechanical precision. With an intense black ceramic-aluminum case, a three-counter dial and perforated rubber strap, the contrasting twin timepieces are a study in natural balance.

Zenith celebrates its past with the Heritage 146 chronograph, inspired by a 1960s watch and now equipped with an El Primero movement. The new version features a two-counter dial without a date window, a configuration typical of 1960s chronographs. This exclusive edition is available in two dial options: tropical brown or blue sunray with rhodium-coated baton hands.