LVMH has been actively engaged in the battle against Covid-19 for weeks, including actions by its Maisons and network of international teams. Here’s a look at some initiatives by LVMH Maisons in the United States to support medical staff around the country.
As the United States battles the new coronavirus, LVMH Maisons in the country have joined the collective effort against the pandemic. The priority is to provide supplies for health authorities and aid both hospital staff and vulnerable populations fight the disease.
LVMH North America will shortly launch a pilot remote coaching program for New York students in underserved neighborhoods in partnership with the charity United Way of New York City. This initiative helps nurture the future generation of talents while maintaining links with the working world. These initiatives bring communities access to talents from the LVMH Group and strengthen solidarity at every level.
Moët Hennessy USA, the US entity of the LVMH Wines & Spirits division, has made financial donations to the US Bartender’s Guild and the National Restaurant Association Education Fund (NRAEF), which are aiding workers who have lost their jobs in the sector. And the Woodinville Whiskey distillery in Washington state has reorganized its production lines to make thousands of liters of alcohol for healthcare uses.
Fresh is aiding hospitals by sending 10,000 units of skincare products (cleansers and moisturizer creams) to isolation centers set up for homeless patients who have contracted the coronavirus, as well as healthcare professionals in several New York hospitals. The cosmetics house has also launched a campaign called “Everyday Heroes” on social networks, inviting Fresh followers to nominate their heroes who are battling the virus each day. A box of skincare products will be sent to these Everyday Heroes as a tribute to their work.
Sephora is aiding two New York hospitals by donating kits of products for healthcare personnel on the front lines of the health crisis. Some 50,000 kits will be sent in early May to healthcare staff in U.S. cities where Sephora has stores. The Maison has also increased its internal “Stand Together” fund to support employees who find themselves in difficult situations.Sephora and Kendo, LVMH beauty brands incubator, are encouraging its employees to contribute their skills to local communities as well, by launching their Virtual Volonteer Programs to address urgent needs spawned by the crisis.
Solidarity is also manifest within the Maison at Starboard Cruise Services, which has set up a special website to provide information and reassurance for employees during this challenging period. To thank its teams for their exemplary attitude during the pandemic, Starboard Cruise Services is sending them gift sets of personal care products from its warehouses. At the request of DFS, the world leader in luxury travel retail, Starboard has helped them obtain masks surgical masks through their own source, illustrating solidarity and synergies across the LVMH Group.
Fenty Beauty has joined the fight against the virus by donating 100% of proceeds from the sale of certain products to the Clara Lionel Foundation, which is engaged in the fight against the virus worldwide.
Bite Beauty has introduced #BITEtheBLUES, an ovearching campaign to see and be inspired by what our community has been doing to keep things positive. Followers are invited to post a photo on Instagram and for each post published a nighttime lip therapy treatment is donated to medical staff on the front lines of the pandemic, in collaboration with Kaiser Permanente Thrive, one of the primary non-profit American healthcare providers.
Marc Jacobs has arranged shipments of face masks and medical gowns to the United States from its suppliers in China. Some 3,000 gowns and 10,000 masks are being donated to New York hospitals, including a donation to NYC Langone hospital in the name of Kaia Gerber’s Book Club.