In The Doers, a just-released series on our social networks, LVMH invites its people to share the rich meaning they find in the daily practice of their profession. In a timeless setting, people talk about their jobs and the passion that inspires them each day, helping them face the challenges of these turbulent times.
The crisis has made the question of whether work is meaningful more pertinent than ever. LVMH thus wanted to give voice to the people who enrich the Group, its employees. Whether they work directly with products, engage with customers, or in one of the many support roles that are essential to our activities, all share the same passion for their métier, their Maison and the teams with whom they work.
The first episode revolves around sales professions. Over 60,000 people apply their talents to retail activities at our 5,000 stores across the world. Sophie Aubin, manager of the Louis Vuitton Champs Elysées flagship in Paris, was delighted to share some inspiring insights on what makes retail such a motivating profession, and how she has dealt with the successive lockdowns. Without access to the fundamental element in their métier, namely face-to-face contact with customers, sales teams have reinvented their practices and found fresh inspiration each day.
The second episode revolves around the launch of Nona Source, the first online resale platform of exceptional materials from LVMH’s Fashion & Leather Goods companies. Created by Group employees through the DARE (Disrupt, Act, Risk to be an Entrepreneur) intrapreneurship program, Nona Source is part of LVMH’s environmental strategy to revolutionize sourcing and promote the circular economy.