The Fondation Louis Vuitton hosts second edition of recto/verso art auction for French charity Secours Populaire thanks to support from LVMH



The Fondation Louis Vuitton is hosting the second edition of the recto/verso exhibition and charity auction from June 15- 24. Contemporary art works will be exhibited and then sold in a blind auction, with all proceeds donated to the Secours Populaire Français charity. This major social solidarity initiative is made possible thanks to the patronage of the LVMH Group.

Over 100 contemporary artists, among them Takashi Murakami, Jeff Koons, Xavier Veilhan… from France and other countries are taking part in the second edition of recto/verso. They are all donating a work with an identical format – 40 x 50 cm – and signed only on the back. This concept places all the artists in an equal position during the exhibition ahead of the auction.

The works on display will be put up for action with a starting bit of €300. Their identity will not be revealed until the end of the auction, a novel concept that requires bidders to make a “blind” selection. Art lovers can try to recognize the artists, or simply bid on works they like.



®Jean-Marie Rayapen / SPF

A special educational outreach program staffed jointly by Secours Populaire volunteers and teams from the Fondation Louis Vuitton will enable families, children, teens and people living in isolation who are aided by the charity to visit the recto/verso exhibition. They will also have a chance to discover Frank Gehry’s stunning architecture and the current exhibition at the Foundation, “In Tune with the World”.

The Fondation Louis Vuitton will also be open free on Wednesday June 20 and Sunday June 24, 2018 to enable a broad public to enjoy the recto/verso exhibition, as well as the other art on display.


®Jean-Marie Rayapen / SPF

Hosted by the Fondation Louis Vuitton, the recto/verso project has been made possible thanks to support from LVMH, which has long been committed to promoting art and culture for the broadest possible public. Proceeds from the auction will be donated to Secours Populaire Français, enabling the charity to continue initiatives designed to promote access to art and culture for everyone as an essential element in social integration.


®Jean-Marie Rayapen / SPF