Tiffany & Co. pays homage to Andy Warhol for holiday season
Watches & Jewelry
In 1957, Tiffany & Co. commissioned Andy Warhol to illustrate a series of greeting cards, an artistic collaboration that continued until 1962. Sixty-five years later, the storied jeweler renowned for its exceptional collections and luxe art de vivre has delved into its archives, taking inspiration from the artist’s colorful creations for an exceptional limited-edition gift collection.
A true ode to beauty, this year’s Tiffany & Co. gifts, wrapped in the iconic blue boxes, fuse the celebration of the art world with the art of giving. Dessert plates, porcelain vide poches, playing cards, greeting cards, Christmas ornaments feature Andy Warhol’s original illustrations for the American Maison. Fir trees, magic stars, boughs of holly and bottles of champagne invite you to gather and celebrate.
“This holiday season, we wanted to celebrate Andy Warhol by taking inspiration from the iconic greeting cards that he created for our clients in the ’50s and ‘60s,” says Alexandre Arnault, Executive Vice President, Product and Communication. “The campaign video brings these elements together by paying homage to our longstanding relationship with one of the world’s most celebrated artists.”
For the launch of this Tiffany & Co. x Andy Warhol campaign, the Maison also collaborated with contemporary artists. Mario Sorrenti, a well known contemporary art photographer, directed the campaign film, paying tribute to the Downtown Factory, and captured the campaign imagery featuring Brand Ambassador Hailey Bieber. A mountain of Blue Boxes reveals dazzling diamonds, an Elsa Peretti Bone cuff or a Bird on a Rock brooch by Jean Schlumberger, all sparkling in the night in a tribute to Andy Warhol’s boundless creativity.
Commenting on this collaboration, Michael Dayton Hermann of the Warhol Foundation said: “In addition to celebrating the timeless creations of Tiffany & Co. and Andy Warhol, this unique collaboration will generously support the Warhol Foundation’s endowment from which it has distributed over $275 million in cash grants to visual arts organizations. The foundation is delighted to draw attention to the enduring power of art with Tiffany & Co. during this ‘Warholiday’ season.”
Click here to watch the campaign film with Hailey Bieber