© Julien Lutt
LVMH, Secours Populaire and Éditions Alternatives (an imprint of the Gallimard publishing house) have teamed to publish “Une Journée Pour Soi”, a book of photo portraits and profiles of women who took part in the “A Day All Your Own” initiative that took place in six French cities between February and March 2019. To mark the publication, the Galerie Gallimard opened its doors from October 28-31 for an exclusive exhibition of selected photos from the book.
Working closely with French charity Secours Populaire, with which it concluded a partnership in February, the LVMH Group introduced “Une Journée Pour Soi” (“A Day All Your Own”). The initiative was organized in six French cities – Saint-Denis, Boulogne-Billancourt, Marseille, Roubaix, Reims and Carcassonne – with support from LVMH Maisons: the Fondation Louis Vuitton, Guerlain, Make Up For Ever, Ruinart and Sephora. It gave 400 women aided by the Secours Populaire a day all their own away from the difficult daily challenges created by vulnerable situations to help them build confidence and look ahead to a positive future.
Each program combined well-being and cultural discoveries. Participants were given tips by makeup artists from Guerlain, Make Up For Ever and Sephora during personal makeup sessions before visiting a cultural site (La Piscine-Musée d’Art et d’Industrie André Diligent in Roubaix, the Fondation Louis Vuitton in Paris, the Cité de Carcassonne, the Musée Regards de Provence in Marseille and Maison Ruinart’s champagne cellars in Reims). They also had their portraits shot by one of the five photographers taking part in the project: Olivia Arthur, Gabriel de la Chapelle, Alain Delorme, Laziz Hamani and Rebecka Oftedal.
Their portraits, copies of which were given to participants, are featured in the book “Une Journée Pour Soi”, published by Éditions Alternatives (an imprint of the Gallimard publishing house). The collection of portraits and profiles of the women prepared by filmmaker and producer Claire Lajeunie offers compelling illustration of their diverse backgrounds and shared determination to overcome vulnerable situations.
“This book is the culmination of a project that has special resonance for me. Our starting point was a desire to show that, while we are different, Secours Populaire and LVMH can naturally join forces behind an initiative centered on social engagement and generosity. I hope that this book will enable readers to share the spirit that made these special days such a success, namely a shared sense of pride,” said Antoine Arnault of LVMH.
Following the success of the first edition of “Une Journée Pour Soi”, LVMH will extend its support for the Secours Populaire Français with a second edition of the program planned for 2020.