Unexpected Pucci: new book spotlights the world of Emilio Pucci beyond fashion

Fashion & Leather Goods


The Florentine fashion house has released Unexpected Pucci, a new book recounting the journey of Emilio Pucci beyond fashion. Published by Rizzoli New York, the book was curated by Laudomia Pucci, Vice President and Image Director of the Maison and details major projects explored from the 1960s to the present in interior design and art.

Unexpected Pucci retraces Pucci’s artistic journey, from Mediterranean colors and silk scarves to groundbreaking partnerships with international leaders in art and design. The different chapters cover rugs, porcelain, art and artistic collaborations.

“This book narrates the amazing versatility of the Pucci universe. Over the years these objects have enriched key periods for our fashion house, and I’m excited about sharing the creative wealth of these prestigious collaborations, especially with new generations of talents,” says Laudomia Pucci, Vice President and Image Director of Emilio Pucci.

© Emilio Pucci

Unexpected Pucci features a chapter dedicated to Pucci rugs, treasures rediscovered in the archives of the Maison that were first presented at the Museo Nacional de Arte Decorativo in Buenos Aires in 1970. They have been reissued in the brand’s historic prints (Ovali, Occhi, Giardino, Lamborghini, Menelik and Hawaii) and are displayed at the Palazzo Pucci.

The chapter on porcelain tells the story of masterpieces crafted in collaboration with Rosenthal, featuring iconic Pucci prints – including the Pebble motif – on coffee and tea sets, vases and plates. The final chapter chronicles Pucci’s collaborations and partnerships with leading homeware and interior design brands.

© Emilio Pucci

Working with Bisazza, Emilio Pucci transformed prints into decorative panels for interiors and swimming pools, and also collaborated on unique seating designs such as the Poolside collection by Piero Lissoni. In 2014, Florentine brand Kartell introduced the iconic Madame chair designed by Philippe Starck, the well-known French creator and designer.

To celebrate the launch of Unexpected Pucci an installation has been created at the Palazzo Pucci, featuring pieces described in the book, set in a labyrinth inspired by the graphic Torre print. Visitors will also discover porcelain pieces, rugs and artworks inspired by founder Emilio Pucci himself that have never before been displayed.

© Emilio Pucci