Viva Technology: LVMH partners innovation and entrepreneurial spirit



The LVMH Group is a partner of Viva Technology, an exciting new event that will bring together key players in the digital transformation in Paris from June 30 to July 2. This partnership resonates powerfully with LMVH ‘s core values of innovation and entrepreneurial spirit.

Organized jointly by Groupe Les Echos and Publicis Group, Viva Technology will welcome 5,000 startups, business leaders, investors, researchers and opinion leaders from around the world. As part of the event, LVMH is organizing a Luxury Lab that will showcase innovations in the luxury industry. The LVMH Luxury Lab will host around 50 startups and several LVMH Houses – including Hennessy, Sephora, Krug and TAG Heuer – who will present their latest innovations. Other start-ups were chosen for their innovative take on the social responsibility, which has been an enduring engagement from LVMH group.

LVMH’s participation in this event reflects a longstanding commitment to creativity, innovation and entrepreneurial spirit. These values are an integral part of the Group’s DNA and inspire day-to-day initiatives at all LVMH Houses as they drive continual renewal, creating exceptional products and services while preserving a unique heritage that sometimes dates back centuries. Digital technologies create tremendous opportunities for the luxury industry. “The luxury industry is at a strategic juncture with respect to digital technologies, and an essential part of this transformation is recognizing the importance of entrepreneurial initiative, which has always been a core value at LVMH” says Ian Rogers, the Group’s Chief Digital Officer.

He also emphasizes that supporting and stimulating digital entrepreneurship benefits the entire LVMH ecosystem: “We’re very proud to be associated with Viva Technology to help showcase the best startups in the luxury industry today. These creative young enterprises will nourish the future of luxury.”