We Care For Models website launches to support Charter on working relations with fashion models and their well-being



LVMH has launched the website WeCareForModels.com to continue to drive momentum created by the Charter on working relations with fashion models and their well-being, introduced in September 2017 along with Kering. The site reiterates LVMH’s commitments to fashion models along with advice from experts, and encourages models to play an active role in shaping their profession.

Introduced in September 2017, the Charter on Working Relations with Fashion Models and Their Well-Being applies to all LVMH Maisons worldwide and promotes the highest standards of integrity, responsibility and respect. The concrete measures in the Charter are designed to ensure the well-being of fashion models and optimal working conditions during their assignments for our Maisons.

© Parfums Christian Dior / ARR

Now, the website WeCareForModels.com has been launched to further drive the momentum initiated by the Charter as part of an integral approach inspired by empowerment, transparency and emancipation. The goal is to inspire real change in the fashion industry by eliminating behaviors and practices that are not compatible with the values of the two groups, and at the same time raise awareness among models that they have an active role to play in this process.

This initiative has strong support from the CEOs and creative directors of houses at the two groups, as well as other industry stakeholders such as Elle magazine. It is designed primarily for fashion models, but also for all those who play a role in their working conditions and well-being, spanning both the world of fashion and the public.

We Care For Models website

WeCareForModels.com reminds models of the commitments the two groups have made to ensure their well-being during their work, whether for fashion shows or photo shoots. These measures center on three areas: working conditions, health and specific measures concerning models who are minors. WeCareForModels.com also shares best practices and expert advice for models from a nutritionist, a psychologist and a coach.