Green, yellow and blue — since the World Cup kicked off in mid-June, the colors of Brazil are everywhere! During live coverage of the matches, but also in the streets, in store windows and in magazines, the entire planet is spinning to the rhythm of Latin America’s largest country. Join us next week for a special look at Brazil through the lens of the LVMH Group and its Houses.
With the world’s most widely followed sporting event currently taking place in Rio de Janeiro, São Paulo and Recife, this is a perfect opportunity to bring our readers some fresh insights into the Brazil of today. Each day we invite you to discover the many facets of this culturally diverse country. First, we propose a snapshot of where Brazil stands as a country in 2014. A vast land of opportunities, it also has its fair share of complexities. What is its growth potential? And what future does it hold for luxury brands?
Next, Davide Marcovitch, President of Moët Hennessy, Latin America, and Marc Sjostedt, CEO of Louis Vuitton, Brazil, Chile and Uruguay, talk about the LVMH Group’s presence in these emblematic luxury markets, specifically the Wines & Spirits and Fashion & Leather Goods segments. In a joint interview, they also talk about the Group’s strategy for addressing the specific needs and expectations of the Brazilian marketplace.
We then look at the market through the real-world prism of two iconic LVMH Houses in Brazil: Chandon Brasil, the national leader in premium sparkling wines, and Guerlain, which is steadily gaining ground in Brazil, believed by some to be the world’s largest market for cosmetics.
Lastly, how could we not mention the Hublot Loves Football campaign? Official Partner of the FIFA World Cup, the Swiss manufacturer is Official Timekeeper and supplier of the Official Watch for the event. Hublot is promoting this partnership through a major marketing campaign, designed to ensure maximum exposure.
Bem vindo ao Brasil!
What’s next for Brazil ?
Chandon Brasil sparkles in Brazil
Guerlain: the conquest of Brazil’s beauty market
LVMH in Brazil, by Davide Marcovitch and Marc Sjostedt
Hublot demonstrates perfect timing at 2014 Wolrd Cup