Zenith traveling exhibition stops in Tokyo
Watches & Jewelry
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© ARR
Zenith is celebrating three years of its “Le Monde Etoilé” experience at the Zenith Manufacture with the traveling exhibition “A Star Through Time”, which came to Tokyo from November 19-23. The unique interactive experience immerses visitors in the world of the famous watchmaking manufacture.
The striking immersive experience recounts the story of Zenith and emblematic figures who marked the Swiss watchmaker. It begins with a visual tour of the town of Locle, home to the Zenith Manufacture, narrated by brand ambassador and actor Ryoma Takeuchi. This is followed by a 360-deegree movie that recreates the secret walled-off attic where Charles Vermot famously hid the tools and plans used to craft the El Primero movement at a time when quartz movements threatened to decimate mechanical watchmaking. Another segment honors the Chronomaster Sport, one of Zenith’s greatest chronographs.
The exhibition also tells the stories of “Zenith Heroes”, visionaries who chose to wear Zenith watches during decisive moments that changed the course of history. Their stories are recounted in a series of original drawings and illustrations by artist Maaya Wakasugi, who blends traditional Japanese calligraphy with his own contemporary touch.
A series of events in conjunction with the exhibition in Tokyo included a talk show honoring women hosted by Zenith Friend of the Brand and media personality Airi Hatakeyama, and a weekend Watch Clinic with panel discussions hosted by Kaname Murakami, editor-in-chief of WWDJAPAN.
A virtual tour of the exhibition is available on the Zenith website: https://www.zenith-watches.com/int/livetour/tokyo.