2018 highlights: a year of leadership and entrepreneurial spirit at LVMH

From the launch of the LVMH Maison des Startups at Station F – the world’s biggest incubator – to the third edition of Viva Technology, LVMH and its Maisons put leadership and entrepreneurial spirit at the heart of their growth throughout 2018. Join us for a look at some of the year’s highlights.

Launch of the LVMH Maison des Startups at Station F

Inspired by a continual quest for excellence, LVMH reaffirmed its intention to remain on the cusp of innovation in 2018 with the launch of an accelerator program at Station F, the world’s biggest startup campus. The Maison des Startups LVMH accelerates collaboration between entrepreneurs and the Group’s Maisons as they work together to invent the future of luxury with a cross-sector mindset. With 89 workstations and 220 square meters of space, the LVMH Maison des Startups LVMH welcomes 50 international startups each year whose solutions are relevant to the challenges of LVMH and its Maisons. The majority of the startups now in the program were identified at Viva Technology, especially after competing in the second edition of the LVMH Innovation Award.

© Amélie Monti

Third edition of the LVMH Innovation Award during Viva Technology 2018

Through the LVMH Innovation Award, the Group shares its vision of leadership by supporting promising young companies. In 2018, the Viva Technology fair welcomed the third edition of this prize aimed at sharpening innovation within the luxury industry. With over 100,000 visitors avid to discover the latest innovations from 9,000 startups and hundreds of major businesses participating – including LVMH and 22 of its Maisons – the third edition of Viva Technology was a huge success. The LVMH Luxury Lab was packed throughout this three-day event at the heart of the digital transformation. In addition to welcoming French president Emmanuel Macron, it hosted conferences presenting the latest innovations from LVMH Maisons, as well as pitch sessions by the 30 startups shortlisted for the LVMH Innovation Award, won by French startup Oyst. For this third edition of Viva Technology, LVMH was the 12th most frequently mentioned name among those present thanks to the massive mobilization of its teams. LVMH climbed to No. 5 in the ranking of the show’s most influential partners.

© Gabriel De La Chapelle


Launched in 2017, DARE LVMH (Disrupt, Act, Risk to be an Entrepreneur) gives the Group’s co-workers the opportunity to express their vision of innovation and to turn it into concrete projects. Built on the success of its first two editions, the program had three highlights in 2018. In early March the initiative took a 100% feminine trip to Italy with DARE EllesVMH, applying open innovation and entrepreneurial spirit to ways to improve gender balance within the LVMH Group. In June, the program further expanded its international scope by choosing Shanghai – China’s luxury capital – as the venue to focus the collective intelligence of LVMH talents on reinventing the future of luxury. The event showcased the creativity of 60 Group managers from the Asia-Pacific region. And in early October, DARE LVMH headed to New York, where 12 teams of North American managers spent three days transforming their forward-thinking ideas into business plans to reinvent the future of luxury.


LVMH Prize for Young Fashion Designers 2019 – Call for applications

The applications for the 6th LVMH Prize will open on Monday, December 17, 2018.

Applications must be submitted exclusively on the Prize website LVMHPRIZE.COM

The application closing date is set for Monday February 4, 2019.

The LVMH Prize for Young Fashion Designers is open to all designers under 40 who have produced at least two womenswear, menswear or unisex collections.

Since it was launched in 2014 by the LVMH group, the Prize has truly benefited young fashion designers and is aimed at young designers from all over the world. Over the course of the five previous editions, it has demonstrated its commitment to discovering, supporting and nurturing young promising talents.

The winner of the LVMH Prize for Young Fashion Designers will receive 300,000 euro and enjoy a one-year mentorship provided by a dedicated LVMH team, in all the fields of expertise involved in developing a brand.

Moreover, the Prize honours three young graduates who have completed a course in a fashion school by giving them the opportunity to join the creative team at one of the Houses of the group for one year, as well as a 10,000 euro grant.

Selected among 1,300 candidates hailing from 90 countries, the 20 semi-finalists of the fifth edition were invited to Paris during Fashion Week. The 2018 Prize was awarded to Japanese designer Masayuki Ino for his brand Doublet, while Rok Hwang from South Korea, was awarded the Special Prize for his brand Rokh.

Additional information regarding the sixth edition of the LVMH Prize for Young Fashion Designers will follow early January, including the members of the jury, the panel of international experts from the fashion industry who will select the finalists of the 2019 LVMH Prize, the schedule of the Prize and the communication themes.


Doublet (Winner 2018)

Rokh (Special Prize 2018)

Marine Serre (Winner 2017)

Kozaburo Akasaka (Special Prize 2017)

Grace Wales Bonner (Winner 2016)

Vejas (Special Prize 2016)

Marques’Almeida (Winner 2015)

Jacquemus (Special Prize 2015)

Thomas Tait (Winner 2014)

Hood by Air (Special Prize 2014)

Miuniku (Special Prize 2014)



Over the 25 years since the foundation of LVMH, the Maisons in the Group have all been inspired by a passion for creativity and innovation while nourishing an exceptional heritage rooted in time honored know-how. As Bernard Arnault explains: “Innovation is more powerful when it springs from a preserved heritage.”

In métiers as diverse as fashion, jewelry, perfumes, leather goods, winemaking or watches, LVMH brands and designers stand apart in their quest for excellence, and their unique passion for innovation, invention and creativity.

Because both its roots and future are intimately linked to creativity, LVMH and its brands have always actively nourished creative talent. Creativity is one of the Group’s core values, guiding all its teams, from designers to noses to cellar masters. This engagement inspires all LVMH houses to actively support creativity in every form. For that reason, the Louis Vuitton Foundation for contemporary art opened to the public in October 2014 in a sumptuous building created by Frank Gehry, adding to LVMH’s lasting sponsorship of the arts.

Motivated by this “passion for creativity”, LVMH has for many years supported the world of fashion globally through corporate philanthropic initiatives (which will continue following the launch of the new LVMH Prize), including:

  • the ANDAM Fashion Awards (Association Nationale de Développement des Arts de la Mode)
  • the Hyères International Fashion and Photography Festival
  • Central Saint Martins College of Arts and Design in London
  • the investment fund for young designers created by the French Ministry of Culture and Communication.

This same passion has led the LVMH Group to launch the LVMH Prize for Young Fashion Designers. This initiative helps drive the momentum and emergence of fresh talent that is essential to the vitality and diversity of the fashion ecosystem, a role that is perfectly in phase with the responsibilities of the world leader in luxury.

Veuve Clicquot presents Business Woman Award to Nathalie Balla and New Generation (Prix Clémentine) Award to Shanty Baehrel

Veuve Clicquot presented the Veuve Clicquot Business Woman Award to Nathalie Balla, co-President of La Redoute and Relais Colis, and the Prix Clémentine “New Generation” Award to Shanty Baehrel, founder of Shanty Biscuits. The ceremony on November 15th was held at the Automobile Club de France in Paris, attended by numerous prominent business leaders and previous award winners.

Madame Clicquot challenged codes and customs when she took the reins of the Maison in 1805 following the untimely death of her husband. She initiated a host of innovations that marked the world of champagne, including the riddling table and the production of the first known blended rosé champagne, which fetes its bicentennial this year. To pay tribute to her legacy, for its bicentennial in 1972 the Maison created the Veuve Clicquot Business Woman Award. Each year this trailblazing award honors exceptional women who are business leaders recognized for their success. In 2014 the Maison created the Prix Clémentine, named after Madame Clicquot’s daughter, to recognize women Veuve Clicquot sees as emblematic of the next generation of remarkable businesswomen.

This year’s Veuve Clicquot Business Woman Award went to Nathalie Balla, co-President of La Redoute and Relais Colis since 2014, after previously serving as CEO. She has strong ties to the company and played a key role in relaunching it in 2014 alongside management and employees. Since then the company has swung back to dynamic growth momentum.

Shanty Baehrel, winner of the Prix Clémentine, is the founder of her eponymous Shanty Biscuits brand, which makes and sells customized biscuits online. In 2013, the native of Aix-en-Provence received a biscuit stamp as a birthday present, giving her the idea for biscuits with personalized messages, giving the tasty treats special meaning. Word of mouth and viral success on Instagram quickly made her production facilities too small to support the company’s growth, as sales tripled annually.

Congratulations to both winners and to all the finalists!


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1-4 October 2018: LVMH brings its Open Innovation DARE program to the US

Last week, the DARE LVMH program (Disrupt, Act, Risk to be an Entrepreneur) – a global talent development initiative based on Open-innovation and coming from startup methodologies – allowed 12 project teams to spent three days developing their innovative ideas into business plans to reinvent the future of luxury.

Through DARE, LVMH harnesses the ideas and creativity of its talents from across its portfolio of world-leading luxury Maisons. In the process, they were challenged by internal and external expert mentors; and a grand jury selected the winning projects which will be implemented inside the Group. Both mentors and Jury members included senior executives from LVMH and its Maisons, as well as external entrepreneurs and CEOs.

From October 1st to 4th, LVMH held its DARE LVMH program for the first time ever in the United States. It was created by LVMH based on the conviction that its own employees are a top source of creativity in working to anticipate the evolution of the luxury sector and to develop future business strategies.

DARE was initiated by Chantal Gaemperle, LVMH’s Group Executive Vice President Human Resources & Synergies in 2017 as a unique worldwide cross-brand, cross-sector and cross-expertise initiative for LVMH employees. It was initially conducted in France, followed by Italy and more recently Shanghai.

“The DARE initiative is a pillar of our talent development strategy. It is an opportunity for our highly innovative and skilled talents to network, discover and share ideas as well as development approaches, to promote a culture of innovation and entrepreneurship within the Group”, stated Chantal Gaemperle, Group Executive Vice President, Human Resources and Synergies at LVMH.

For the DARE LVMH in New York, over 6000 employees across LVMH were invited to submit an idea. Based on this, 60 LVMH talents were selected to participate, broken into 12 teams, which also included students from NYU, the Parsons School of Design, Brown and Barnard College. The teams worked on their project for three days at Camp David, a co-working space in Industry City, Brooklyn, and were challenged by mentors (LVMH Maisons CEOs and Regional Presidents, senior executives and external entrepreneurs and CEOs) to shape and refine their ideas.

On Wednesday, the teams then presented to a grand jury and three final projects were selected to be implemented within LVMH. The jury included Executive Committee members and senior executives from LVMH and its Maisons as well as from other leading businesses such as Rent the Runway, Moda Operandi and others. The winning projects were focused on how to improve the travel retail experience, to optimize visual merchandizing through an app and upcycling waste from the wine industry into the cosmetic sector. The jury also offered a special prize to an app improving the employee experience and skill sharing at LVMH.

On Thursday, the winning teams met with expert coaches from diverse departments across LVMH (environment, digital, IT, HR, finance), to bring their projects to life. These professionals will continue to help them refine their projects so that they can be successfully implemented within the LVMH Maisons. The event concluded with a keynote address from Sheila Johnson, the co-founder of the Black Entertainment Network (BET) and now CEO of Salamander Hospitality, which owns luxury resorts in the US.


The talents who participated in DARE LVMH in NYC– the “intrapreneurs”— all work in the Americas, represented 15 LVMH brands and six nationalities, and came from a wide range of departments and functions. This experience enabled them to share their expertise and experiment with new ways of working in order for their teams to create novel initiatives and strategies that address the future needs of the luxury industry. Having been through the DARE experience, these talents can now be ambassadors of new ways of working, which they will bring back to their LVMH brand colleagues.


  • Toni Belloni, Group Managing Director of LVMH
  • Lanessa Elrod, President and CEO of Louis Vuitton Americas
  • Chantal Gaemperle – Group Executive Vice President Human Resources & Synergies of LVMH. President of the Jury
  • Mary Beth Laughton, EVP Omni Retail of Sephora
  • Anish Melwani, Chairman and CEO of LVMH Inc.
  • Ian Rogers, Chief Digital Officer of LVMH
  • Amand a Baldwin, CEO of Supergoop!
  • Jennifer Hyman, CEO & Co-Founder of Rent the Runway
  • Daniel Piette, Chairman of First Founders, Former Chairman & Founder of L Capital
  • Kabir Shahani, CEO of Amperity
  • Ganesh Srivats, CEO of Moda Operandi
  • Julie Wainwright, CEO of The Real Real


  • Davide Marcovich, President of LVMH Latin America /Chandon
  • Eric Marechalle, CEO of Marc Jacobs
  • Kelly Mc Carthy, Senior Vice President Digital of LVMH
  • Jean-Andre Rougeot, CEO of Benefit Cosmetics
  • Rodney Williams, President and CEO of Belvedere Vodka
  • Andrew Wu, Group President LVMH Greater China
  • Dan Habashi, Chief Managing Officer of Soho House
  • Lauri Kien Kotcher, CEO of Hello Products
  • Mauro Porcini, Chief Design Officer of PepsiCo
  • Paul Strachman, Partner of Red Sea Ventures
  • Kay Unger, Chairman of the Parsons Board of Governors, CEO of Kay Unger Design

Key figures

  • Our call for ideas went out to nearly 6,000 people working for the Group in the Americas
  • 60 participants from 6 different nationalities, representing 15 Maisons within the Group were selected
  • 12 university students included in the reflection process
  • 12 teams
  • 11 mentors
  • 12 Jury members
  • 3 winning teams and projects
  • 1 additional jury prize

4th edition of DARE: LVMH is exporting its Open Innovation and intrapreneurship initiative to China

After the success of its first three “DARE” in France and Italy, LVMH is now expanding the international scope of this initiative. The Group chose Shanghai, the luxury capital of China, to put the collective intelligence of its talents to work, to reinvent the sector’s future.

This new edition focused on the creativity and innovation, as well as the entrepreneurial spirit and quest for excellence, of 60 Group employees working in the Asia-Pacific region. Representing 23 of the Group’s Maisons and 16 nationalities, these talents transformed an idea into a business plan in just three days. At the conclusion of the event, a Jury consisting of Executive Committee members, senior executives from the Group and outside experts awarded 3 teams for their innovative projects, all which will be implemented.

The 60 talents from the Group and its Maisons participating in DARE Shanghai were selected following an internal call for ideas sent to 6,000 people, which produced 255 candidates. These 60 were divided into 12 teams after a pitch session Tuesday afternoon. Twelve students from prestigious Asian universities joined the teams to provide their contribution to the development of the projects over the three days. By applying a methodology inspired by the start-up business model, these intrapreneurs from diverse departments shared their expertise and experimented with new ways of working in order to co-create novel solutions that address the challenges faced by the LVMH Group.

“Since July 2017, we’ve been able to witness the success of the DARE experiences in terms of the professional development of our talents as well as the business innovations conceived for the Group. The three previous editions in Paris and Venice created certain expectations internationally and motivated us to export this initiative to Shanghai for the benefit of our employees working throughout the Asia-Pacific region. It’s a very rich cultural experience that has marked all the participants positively. In less than a year, we’ve carried out four major initiatives that have established a new format and deeply shifted the mindset of the Group,” stated Chantal Gaemperle, Executive Vice President, Human Resources and Synergies at LVMH.

Ten mentors, senior executives from the Group’s Maisons in the Asia-Pacific region and outside entrepreneurs were present Wednesday to coach and challenge the teams. They enabled the teams to refine their business models for the final sales pitch ceremony before the Jury. The Jury, consisting of Executive Committee members and senior executives from the Group and its Maisons, as well as outside experts, gathered together before an audience of more than 150 people.

At the conclusion of the ceremony, three teams were awarded for their innovative ideas. These ideas meld the talent coming from diverse Maisons within the Group into projects linked to a sustainable approach of customization of luxury goods; a tailored-made empowerment program for Store Managers; and a unique traveling platform to offer a specific experience of the Group’s Maisons’ ecosystem to Asian clients.

The winning teams will meet tomorrow to exchange views on this experience and crystallise their projects by working on the next stages with Group experts. These experts, who come from diverse departments (environment, digital, IT, HR, finance), will help them fine-tune their projects so that they can be implemented within the LVMH Group.



  • Chantal Gaemperle – Group Executive Vice President Human Resources & Synergies, LVMH. President of the Jury
  • Daniel Piette – Former Chairman & Founder, L. Capital
  • Philippe Schaus – President Wines & Spirits, Moët Hennessy
  • Norbert Leuret – President & Representative Director, LVMH Japan
  • Frédéric Arnault – Head of Connected Technologies, TAG Heuer
  • Miki Tsusaka – Chief Marketing Officer, Boston Consulting Group
  • Shin Muroyama – Director of New Business, LINE
  • Isabelle Zhuang – COO and Board Member, The Beast Shop
  • Lihong Qjn – Co-founder and President, Nio



  • Libby Amelia – Country Manager Australia, Sephora
  • Rane Xue – Regional Marketing Director, Moët Hennessy Asia Pacific
  • Christine Liang – Brand General Manager, LVMH Fragrance Brands Greater China
  • Wendy Chan – Regional Digital Director, LVMH Asia Pacific
  • Masaki Iwase – President & CEO Japan, Celine
  • Wai Guo – Founder and CEO, Fugetech
  • Motoki Okochi – General Manager, FRED Japan
  • Nan Yang – CEO Didi Chuxing, Luxury Cars Unit
  • Sean Nichol – Managing Director, TasteMade
  • Winder Chen – Founder & CEO, Kuaizi & QuickDecision


Key figures

  • Our call for ideas went out to nearly 6,000 people within the Group.
  • Nearly 255 candidates remained after the call for projects
  • 60 participants from 16 different nationalities, representing 23 Maisons within the Group
  • 12 university students included in the reflection process
  • 12 teams
  • 10 mentors
  • 10 Jury members
  • 3 winning teams and projects