Creative Directors, leather goods artisans, perfumers, cellar masters and more
Our employees perform over 30 different design and craftsmanship "métiers" for our Houses. This is a priceless heritage that the Group is committed to promoting and developing. Ensuring that these unique skills are passed on is a major concern of LVMH and its Houses. Craftsmanship is not acquired rapidly, but requires many years' experience...
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Nos métiers
Craft and Creative métiers
Creative Director
Craft and Creative métiers
Mission
As a creative visionary, the Artistic Director is the custodian of a House’s heritage. They supervise the creation of collections and help develop the brand’s image.
- To observe fashion trends and know how to anticipate customer needs
- To analyze product/market information
- To propose collections that are in line with the continuity of the House’s history
- To work in close collaboration with the workshop’s savoir-faire
- To lead and approve research into textiles, shapes, motifs and cuts
- To give artistic inspiration by defining the image of the House and its visual identity
- To establish an artistic line that should be visible throughout the whole production, including capsule collections, events and shows
Craft and Creative métiers

Maria Grazia Chiuri, Artistic Director of women’s collections at Dior
Craft and Creative métiers
Leather goods artisan
Craft and Creative métiers
Mission
From making mock-ups to the finished product, the Leather Goods Craftsman designs and produces leather goods, ensuring optimum quality throughout the development cycle.
- To test new materials, products and techniques for treating hides
- To incorporate innovative materials into the design and production cycles
- To design and produce mock-ups for the models to be made
- To write technical information leaflets on the hide treatment process and the production of the pieces
- To assemble the pieces and master sewing techniques on all machines and by hand
- To meet the specific demands of customers to produce special orders
- To control stocks and orders of supplies, spare parts and hides
Craft and Creative métiers

Crafting a Louis Vuitton sutcase
Crafting a Loewe Mini Gate Bag
Craft and Creative métiers
Perfumer
Craft and Creative métiers
Mission
To create fragrances in line with the identity of the Houses they represent, taking care to identify and check the quality of raw materials.
- To manage the collection of raw materials, renew stocks, maintain optimum storage conditions, and perform a regular olfactory check
- To evaluate the stability and development over time of raw materials before and after assembly
- To identify innovations, trends and the creation of new natural and synthetic raw materials
- To formulate fragrances in a creative and unique manner, translating the Houses’ identities into scents
- To draw up the specifications for each fragrance, listing precisely the quantities, methods and formulas for their raw materials
- To intervene at every stage of production in order to check the quality of the raw materials and their conformity with the reference fragrance
- To master the regulatory and environmental requirements relevant to the industry and be present at product safety tests
Craft and Creative métiers

Fragrance composition, Guerlain
Perfume creation by Francis Kurkdjian
Craft and Creative métiers
Cellar Master
Craft and Creative métiers
Mission
The Cellar Master supervises the entire wine production chain. They select and check the quality of grapes during harvest, taste all wines produced to decide how to use them, and blend them to produce wines and vintages.
- To preserve the flavor, coherence and identity of the estate over the years and vintages
- To monitor the vines and grape ripening before harvest and coordinate the vineyard teams
- To be present at harvest to check grape quality and select the best vines
- To taste all wines harvested, to select those that will be cellared and define those that will be used the same year
- To supervise the teams of oenologists and coordinate their opinions and decisions at the tasting committee
Craft and Creative métiers

Château d'Yquem

Cloudy Bay vineyards
Craft and Creative métiers
Watchmaker
Craft and Creative métiers
Mission
To design watch mechanisms as well as their cases and dials, identifying the materials to use according to their properties. To coordinate all craftsmen asked to produce these pieces.
- To conceive and design the dials and exterior components of watches and watch mechanisms
- To select the metals to be crafted
- To incorporate the latest technological, mechanical and jewelry innovations into watch production
- To source the pieces and supplies necessary for watch production, and to control stocks
- To machine the watch components
- To assemble the movements and cases
- To coordinate the teams of craftsmen called upon to decorate the cases and dials
- To identify and anticipate technological breakthroughs
Craft and Creative métiers

Hublot, Unico Movement workshop

Zenith, Haute Horlogerie workshop