Regional eCommerce Director

Position

Regional eCommerce Director

Profile

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

Regional eCommerce Director

As the Regional eCommerce Director, reporting into the APAC VP of Digital, you will lead Sephora’s APAC eCommerce strategy and execution, ensuring exceptional customer experiences and business growth. This role is ideal for a strategic, data-driven leader passionate about digital innovation and eCommerce excellence.

You will shine here if you enjoy…
Commercial and P&L Ownership 

• Driving top-line and bottom-line growth of the eCommerce business, working closely with Market Teams
• Identifying and mitigating financial risks while leveraging opportunities through top-down and bottom-up planning
• Partnering with Regional Finance and Market Teams to optimize eCommerce budgets and forecast (B25, R1, R2)
• Monitoring business performance, tracking sales against targets, and implementing corrective actions as needed
• Developing strategies for sustainable growth through data-driven insights and performance tracking
• Collaborating with Merchandising, Marketing and Supply Chain teams to create & optimize compelling App campaigns that delight and excite our customers

Countries Animation 

• Conducting business reviews with countries, identifying and following up on action plans
• Identifying and scaling local best practices 

Best-in-Class Digital Capabilities 

• Leading and growing a high-performing of eCommerce specialists, fostering a data-driven and results-oriented culture
• Mobile App Growth: developing and executing a mobile app strategy that drives sales and enhances customer lifetime value – strengthening app acquisition via retail partnerships and App Store optimization and driving engagement through personalized offers and feature marketing
• Digital Experience: optimizing homepage real estate, conversion funnels, and campaign execution to enhance user experience and engagement
• Sales Performance: overseeing day-to-day business tracking, adjusting forecasts, and refining sales-driving levers such as campaign types and product launches
• Digital Analytics: establishing a robust measurement framework, leveraging data insights to optimize sales performance, app growth, homepage productivity, and brand / product visibility 

Tech Features and Roadmap Leadership 

• Maximizing ROI on digital tools and technologies, including newly launched and existing tech features (eg: Storyly, Search)
• Developing and implementing best practices for feature utilization, ensuring market teams drive optimal results
• Providing business insights and recommendations to influence the tech roadmap, ensuring alignment with strategic goals
• Leading A/B testing initiatives to measure and enhance feature performance 

We would love to hear from you if you are/have…

• Proven experience in eCommerce leadership roles within a fast-paced, consumer-driven environment
• Experience with multiple eCommerce channels and countries
• Strategic thinking and analytical rigor
• Strong P&L management skills with a track record of delivering business growth
• Courageous leadership with excellent stakeholder management capabilities
• Passion for innovation and driving digital transformation

Here, you will find:

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference

It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful. 

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.