CRM Executive

The Opportunity

At Sephora, our customers are at the heart of everything we do and how we connect with them matters. We’re on the lookout for a CRM Executive and a Junior CRM Executive to help us deliver standout customer communications across email and app. Whether you're an experienced CRM marketer or taking your next step in digital, this is an exciting chance to join a high-performing team and play a part in shaping our customer journey at Sephora UK. 

From campaign planning and execution to optimisation and analysis, you’ll play a key role in ensuring our CRM output is timely, tailored and aligned with wider business goals. This is an exciting opportunity to bring creativity, precision and a commercial mindset to every customer touchpoint - helping us drive engagement, retention and revenue. 

You Will Also Be Responsible For: 

• Managing the end-to-end delivery of BAU email and app campaigns including briefing, building, testing, scheduling, and proofing 

• Partnering with internal teams to ensure content and messaging are on-brand, locally relevant, and aligned with trade and marketing calendars 

• Supporting the implementation and continuous improvement of lifecycle and automated journeys, using customer data to inform targeting and content 

• Taking the lead on A/B testing, from idea generation through to reporting and insight sharing 

• Monitoring and reporting on campaign performance, turning data into actionable recommendations 

• Assisting in the development of SMS and emerging channels, contributing to testing and scaling strategies 

• Evolving segmentation and personalisation strategies to improve targeting and customer experience 

• Collaborating with external brand partners to enhance CRM personalisation and revenue impact 

• Supporting the CRM Manager in optimising loyalty campaigns through performance analysis and journey improvements 

• Staying up to date on CRM trends, platform updates and best practices, helping us push boundaries and innovate in the channel 

What You’ll Bring 

You’re customer-obsessed, commercially minded, and naturally curious. You will love digging into data just as much as crafting compelling content. Whether you're coming in with hands-on CRM experience or just starting out, you’re eager to learn, collaborate, and make a meaningful impact. Highly organised and detail-oriented, you thrive in a fast-paced, cross-functional environment where no two days are the same. 

Our Ideal Candidates Will Also Possess: 

• For CRM Executive: Previous hands-on CRM, email, or digital marketing experience (agency or in-house) 

• For Junior CRM Executive: A strong interest in CRM and marketing, with some exposure to campaigns or tools 

• Familiarity with CRM platforms such as Braze, Ometria, Salesforce, or Klaviyo 

• Confidence analysing campaign results and identifying opportunities 

• Strong attention to detail and a good creative eye 

• A collaborative approach and strong stakeholder management skills 

• An adaptable, can-do attitude and willingness to roll up your sleeves