Cover - Sephora

Executive, Loyalty

Published on 06.25.2025

Sephora

Marketing

Reference: 268165

  • Place of employment :

    Bangkok, Thailand

  • Contrat type :

    Permanent Job

  • Work mode :

    Full Time

Position

Executive, Loyalty

Profile

As the Loyalty Executive for Thailand, you will spearhead the execution of Sephora's Beauty Pass Loyalty Program in Thailand, and be responsible for its performance. Your primary objective is to accelerate customer uptiering and expand our Black and Gold customer base by cultivating stronger customer engagement and maximizing the lifetime value of our loyalty members. 

 

You will report to the Head of Marketing, TH. 

 

Duties and Responsibilities: 

  • Spearhead the execution of Sephora's Beauty Pass Loyalty Program in Thailand, with a laser focus on driving growth in the Black and Gold customer base. 
  • Champion executional excellence in the implementation of loyalty program strategies, and adhering to established guidelines and best practices provided by the SEAOI Regional Loyalty Team. Ensure a consistent and elevated loyalty experience across all customer touchpoints. 
  • Collaborate closely with the SEAOI Regional Loyalty Team to launch, pilot, and rigorously evaluate new program initiatives in your markets, ensuring they deliver measurable results. 
  • Act as the primary liaison between the SEAOI Regional Loyalty Team and Thailand market, on all Loyalty matters and initiatives, ensuring alignment on strategic Loyalty objectives. Proactively translate regional strategies into actionable market-specific plans, driving expedient and effective execution with your local teams e.g. Digital, Merch, Retail etc. 
  • Curate and maintain an attractive and well-stocked selection of rewards and gifts within the Rewards Boutique and Birthday Gifts in your markets. 
  • Train and empower store teams to effectively drive loyalty program member acquisition, retention, and uptiering efforts in retail. 
  • Conceptualize, plan, and execute impactful loyalty member events with the goal of driving uptiering, rigorously tracking and optimizing ROI on all event investments. 
  • Lead regular market business reviews with the SEAOI Regional Loyalty Team, proactively providing insightful market performance updates, identifying opportunities for optimization, and ensuring alignment with overall Regional Loyalty objectives. 
  • Extract monthly data on Loyalty and Big commercial campaign

SEPHORA
MAISON

Sephora’s stores offer passionate beauty fans across the world a privileged freedom to touch and test products since 1969.The House provides a superior selection of quality products and always keeps pace with the latest trends.The house is built upon the exceptional talents of its beauty professionals who create a perfect environment for adventurous clients who want to experiment and learn.With the innovative range of products in the Sephora Collection, its distinctive stores and bold commitment to new ideas, the House is always able to surprise and delight its clients.At every touch point with its clients, in store and online, Sephora provides an unconventional approach which has made it the most loved beauty community in the world.
Visual representative of Sephora's identity © Sephora Collection

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