Deputy Store Director - West

Published on 05.14.2026

Sephora

Retail

Reference: 276938

  • Place of employment :

    London, United Kingdom

  • Contrat type :

    Permanent Job

  • Required experience :

    Minimum 3 years

  • Work mode :

    Full Time

Position

Deputy Store Director - West

Profile

At SEPHORA UK, beauty isn’t just what we sell - it’s who we are. It’s the freedom to express yourself, the thrill of discovering something new, and the power of belonging to a community that celebrates every identity. From our beginnings in France in 1969 to becoming part of the LVMH family, we’ve always pushed boundaries through creativity, innovation, and inclusivity.

 

Today, with nearly 500 iconic brands and our own SEPHORA Collection, we’re redefining the future of prestige beauty as we continue our bold expansion across the UK. If you’re ready to bring passion, energy, and a love for immersive retail experiences to one of the world’s most dynamic beauty markets, this is your moment to shape what comes next.

 

The Opportunity

 

As Deputy Store Director at SEPHORA, you will partner closely with the Store Director to lead the day-to-day running of the store, driving performance across sales, service and operations.

 

This is a pivotal leadership role where you’ll combine commercial focus with strong people leadership, inspiring your team, elevating the client experience and ensuring operational excellence at every touchpoint.

 

As a visible and influential leader, you’ll shape the energy, culture and performance of the store, building a high-performing environment where teams feel empowered, engaged and set up to succeed.

 

What you’ll be doing…

 

In this role, you will bring SEPHORA’s bold, inclusive spirit to life on the shop floor, leading by example and using insight, energy and accountability to continuously elevate both the client experience and business performance. Day to day, you will:

 

  • Lead from the floor, inspiring teams to deliver immersive, memorable client experiences
  • Role model the SEPHORA attitude, setting the standard for service, energy and client engagement
  • Drive commercial performance through clear focus on KPIs, sales behaviours and team motivation
  • Coach and develop teams to consistently deliver against service and sales expectations
  • Use client feedback and performance insights to identify opportunities and implement targeted actions
  • Champion digital tools to enhance personalised, connected client journeys
  • Ensure smooth and efficient day-to-day store operations in partnership with the Operations Manager
  • Maintain exceptional standards across merchandising, stock availability, store presentation and compliance
  • Monitor operational and commercial KPIs, driving continuous improvement in efficiency and execution
  • Lead, coach and inspire a high-performing, inclusive team culture, developing future leaders
  • Partner with the Store Director to recruit, develop and retain top talent, driving team performance
  • Analyse performance and market trends to identify opportunities and drive impactful commercial action plans

 

What you’ll bring…

 

  • Extensive experience in client experience management, preferably within the retail or beauty sector.
  • Exceptional leadership, team management, and motivational abilities, with a proven track record of developing high-performing teams.
  • Deep understanding of retail operations, policies, and procedures, including inventory, cash management, and service excellence.
  • Outstanding communication, interpersonal, and conflict resolution skills, with a strong client-first approach.
  • Exceptional organisational and time-management skills to effectively manage priorities in a dynamic environment.
  • Proficiency in CRM systems, omni-channel strategies, and retail service models to enrich client engagement.
  • Analytical mindset with expertise in data analysis tools to assess KPIs and drive continuous improvement.
  • Advanced skills in digital tools and MS Office applications to streamline operations and enhance team collaboration.
  • Ability to collaborate effectively with cross-functional teams in a fast-paced, ever-evolving retail landscape.

 

Beautiful Benefits at SEPHORA UK

 

When you join SEPHORA, you’re joining a team that we truly value - and our benefits reflect that. Here’s what you can look forward to:

 

  • SEPHORA University - receive industry‑leading product, customer care and development training to help you grow your skills and your career.
  • Allowances tailored to your role and location - including shoes, lunch and more.
  • Competitive pay that grows with you - including annual salary reviews based on your performance and our company results.
  • Performance‑based commission tied to collective store success.
  • A generous employee discount across the world’s best beauty brands.
  • A paid day off on your birthday - because you deserve to celebrate!
  • Access to a perks and wellbeing platform offering discounts, wellness support, and more.
  • Generous holiday allowance, plus the option to buy extra days.
  • And more!

 

Start a beautiful career with us. Together, we belong to something beautiful.

 

SEPHORA is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.

SEPHORA
MAISON

Sephora’s stores offer passionate beauty fans across the world a privileged freedom to touch and test products since 1969.The House provides a superior selection of quality products and always keeps pace with the latest trends.The house is built upon the exceptional talents of its beauty professionals who create a perfect environment for adventurous clients who want to experiment and learn.With the innovative range of products in the Sephora Collection, its distinctive stores and bold commitment to new ideas, the House is always able to surprise and delight its clients.At every touch point with its clients, in store and online, Sephora provides an unconventional approach which has made it the most loved beauty community in the world.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.