TRAFFIC ACQUISITION SPECIALIST

Position

TRAFFIC ACQUISITION SPECIALIST

Profile

At Sephora, beauty is about feeling seen, valued, and empowered—both individually and collectively. It’s about deeply connecting with others, celebrating diversity and inclusion, unlocking your potential, and making a difference every day. Together, we are part of something beautiful. Since its founding in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has revolutionized the prestige beauty retail industry. Today, Sephora continues to break conventions to drive its mission: championing a world of inspiration and inclusion where everyone can celebrate their beauty.

You will stand out and thrive in this role if you are ready to actively take on the following responsibilities:

Responsible for leading, understanding, and optimizing all of Sephora’s traffic channels across Iberia, designing an online acquisition strategy with a continuous customer focus and ensuring a 100% data-driven approach across all paid media initiatives. The objective is to maximize campaign performance and achieve business goals, in close collaboration with the Digital Manager and key teams. 

Traffic and Acquisition Strategy 

• Define and execute the acquisition and traffic qualification strategy across Iberia 

• Propose new partners, channels, and opportunities to achieve media objectives. 

• Ensure strategic alignment with central guidelines and local Offer, Marketing, and E-commerce teams. 

• Maintain a continuous focus on customer analysis and qualified acquisition. 

Paid Media Campaign Management and Optimization 

• Lead the daily relationship with digital agencies: campaign briefing, implementation, monitoring, and optimization. 

• Optimize all traffic channels through in-depth analysis of paid media campaign performance 

• Identify trends, improvement opportunities, and new growth levers. 

• Oversee App Marketing initiatives: performance, reporting, and action plans to drive acquisition and engagement. 

Analysis, Reporting, and Data 

• Deliver weekly and monthly reporting to internal stakeholders (local and central teams). 

• Provide actionable insights and data-driven recommendations 

• Oversee and promote the correct implementation of tags and pixels to ensure accurate data collection (campaigns, website, and landing pages) 

• Ensure alignment and synergy between traffic strategy and the SEO project. 

Budget Management and Internal Coordination 

• Manage the allocation and control of the paid media budget in collaboration with the Finance team. 

• Carry out financial tracking and invoice management for media suppliers. 

• Coordinate with internal and external stakeholders: agencies, media partners, and service providers. 

Skills and Competencies 

• Strong analytical skills and results-oriented mindset. 

• Excellent communication skills. 

• Organization, prioritization, and ability to manage multiple projects. 

• Mindset focused on trends, innovation, and market best practices 

Tools and Technical Knowledge 

• Google Analytics (reporting, Tag Manager), Google Ads. 

• Meta Ads Manager, TikTok Ads Manager. 

• DV360, Campaign Manager, and ad servers. 

• Proficiency in Microsoft Excel and PowerPoint. 

Experience 

• Minimum of 4 years of experience in media agencies or similar digital marketing roles. 

• Experience in retail, fashion, or beauty is a plus. 

Languages 

• High level of English is mandatory 

• French and/or Portuguese will be a plus. 

Ideal Profile 

Paid media and digital traffic professional with solid experience in campaign management, data analysis, and performance optimization. Passionate about the digital world and attuned to the beauty sector, with the ability to work in a dynamic, international, and results-driven environment. 

Here you will find: 

• A community where authenticity is valued and where the strength of our differences fuels our collective spirit. 

• A culture of empowerment, learning, and growth that offers you the tools, space, and opportunity to learn, innovate, and lead. 

• A fulfilling job. From delighting customers every day to inspiring our industry as a whole, every action makes a difference. 

Join us and be part of something beautiful. 

At Sephora, we celebrate diversity and are committed to creating and fostering an inclusive environment for all.