Director, Retention Marketing. CA

Position

Director, Retention Marketing. CA

Profile

Job ID: 288378
Job Type: Full Time
Function: Digital/E-Commerce
Address: 160 Bloor Street East, 11th Floor, Toronto, ON
Working Model: Hybrid 
Vacancy Status: This position is for an existing, open vacancy

Belong to Something Beautiful 

At Sephora Canada, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful. 

Ready for a career glow-up? As a Retention Director, you will join a high-performing Digital team to drive and deliver Sephora Canada’s business goals. Reporting to the VP of .CA, you will partner closely with Marketing, Merchandising, Promo/Loyalty, Campaigns & Content, Creative, Tech, CRM, and Analytics to shape retention strategy and activate it through best-in-class marketing across Email, App Push, and SMS. You will lead a team of 6 marketers who own broadcast, triggered/lifecycle, and transactional programs.

What You’ll Do:

Drive Business Performance & Financial Planning:

• Own retention channels (Email, App Push, SMS), hitting ambitious sales targets and engagement KPIs while amplifying Sephora's brand.
• Craft and execute our retention calendar, aligning with key trading moments and promotions to ensure goals are met through disciplined prioritization.
• Forecast and manage financial objectives, expertly identifying levers to consistently achieve targets.
• Establish a dynamic rhythm for performance monitoring and analysis, continuously enhancing results.

Shape Canada Strategy, Insights & Optimization:

• Define and evolve Canada's retention strategy, perfectly tailored to customer preferences and market dynamics.
• Ensure market-relevant localization, including impactful French-language communications and Quebec-specific considerations.
• Partner with Analytics to transform data into powerful insights, driving strategic updates and program enhancements.
• Lead best practices, sharing performance and learnings with stakeholders and executive leadership.
• Identify and implement improvements that increase efficiency and speed-to-market.
• Collaborate with US counterparts to ensure Canadian needs are integrated into global strategies.

Innovate Customer Journey, App Acceleration & Data-Driven Decisioning: 

• Design and deliver a seamless, optimized customer journey across all communication touchpoints.
• Lead our retention data strategy, leveraging advanced analytics and testing to uncover insights and fuel impactful initiatives.
• Drive the strategic growth of our app, identifying and executing strategies to boost engagement and loyalty.
• Define annual and quarterly priorities for Retention Marketing, focusing on growth and strategic local initiatives.

Inspire & Develop: Cross-functional Leadership & Team Growth:

• Build strong relationships and alignment with key partners across marketing, tech, and creative teams.
• Lead your team to plan and deliver retention campaigns with high-quality, on-time execution.
• Manage and develop a team of 6, providing coaching, feedback, and growth pathways to foster high-performing talent.

What You’ll Bring:

• 8+ years of relevant experience in Retention Marketing, including Email, App Push, and SMS.
• A master's degree in a relevant field is highly preferred.
• Exceptional written and oral communication skills, including storytelling skills to senior audiences.
• Proven ability to work cross-functionally and collaboratively.
• Strong business acumen, particularly with how Retention Marketing drives sales, engagement, and lifetime value.
• Knowledge of the current retention marketing landscape, industry trends, and marketing attribution models.
• Proven ability to take initiative, stay flexible, and excel in fast-paced, high-volume and deadline-driven environments.
• Well-organized, project and results oriented with high attention to detail.
• Ability to extract both quantitative and qualitative insights to improve campaigns and develop a data-driven center of excellence.
• Ability to travel to the San Francisco office based on business needs.

#FSCHIRING 

What You’ll Get:

• Caring Community. You’ll collaborate with teammates who are equally passionate about innovating, doing the right things, and driving the industry forward – together, united in beauty.
• Fulfilling Path. Your career glow-up starts here with access to opportunities that will challenge, stretch, and develop your skills. You’ll have access to the global community of luxury group LVMH (Louis Vuitton Moët Hennessy) for endless career opportunities.
• Meaningful Work. As you make an impact on beauty, you’ll feel and see the positive change (consumer, industry, and social) your individual voice is a part of.
  
  

Rewards as Unique as You Are:

Eligibility requirements apply to certain benefits and may vary depending on job classification and length of employment.

• Wealth. We’re passionate about pay equity and transparency. The compensation ranges between CAD$148,600.00 - CAD$176,000.00, plus bonus, RRSP matching. The final pay offered will depend on various factors, including but not limited to the actual qualifications and experience of the individual, and any additional non-discriminatory, legitimate business factors relevant to the position and/or location.
• Health. Choose a healthcare plan to fit you and your family’s needs with medical, dental, vision, life, and disability coverage. Access to our Well-Being@Sephora program to support your mental, financial, physical, and social well-being.
• Balance. You’ll be trusted to find the perfect blend of work/life balance that actually works for you with a hybrid work schedule, vacation and flex days, and maternity/paternity leave.
• Growth. A career glow-up is built into every role, with access to training and development programs and resources throughout the year.
• Perks. Think you’ve tried it all? Enjoy a 30% discount on all merchandise/services, opportunities for gratis, and flash sale discounts on LVMH brands.
• Support. Tap into volunteer and donation matching, Employee Assistance Program, and free mental health resources with 24/7 access to Dialogue.

Join us and Belong to Something Beautiful.

Sephora Canada strongly believes in equal opportunity when it comes to employment and advancement. Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can belong, grow, and build a beautiful career. This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and/or any other diversity dimensions. Requests for accommodation due to a disability (visible or otherwise), other protected characteristics or other reasonable circumstances can be made at any stage of the recruitment process and during employment by contacting our People team.

As part of our commitment to transparency and efficiency, we would like to inform you that we utilize Artificial Intelligence (AI) technologies in our recruitment process to assist in the initial screening and evaluation of applications.