Senior Executive, Brand Partnership Marketing

Position

Senior Executive, Brand Partnership Marketing

Profile

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

Senior Executive, Brand Partnership Marketing                                   

Our Marketing organization aims to inspire and connect people through meaningful storytelling, always pushing the norms and boundaries, one person, one community at a time.

As a Senior Executive, Brand Partnership Marketing, you will be responsible for establishing marketing plans for Sephora brand partners that drive sales and keep Sephora competitive and beloved by clients. Reporting to the Head of Marketing, Sephora Thailand, you will partner with brands to optimize programs using Sephora’s marketing levers.

You will shine here if you enjoy…

Being a Brand Marketing Advisor

• Lead and deliver a unified brand partner marketing strategy that unlocks more business value to both brands and Sephora.
• Strategic lead for all brand partners; owning key brands’ relationship per aligned with Merchandising. Develop a keen understanding of the brands’ businesses, priorities, and products.
• Navigate conversations with and advise leaders on both the strategic and tactical level.
• Advise the brands on how to win at Sephora from an omni-channel marketing standpoint, including sampling strategy, social media strategy, co-op advertising, and consumer messaging to achieve mutually beneficial business objectives.
• Advise on general marketing strategy and the best use of the brand’s marketing resources, both inside and outside of the immediate world of Sephora.
• Contribute to new brand launch and monthly new product launch in collaboration with regional marketing and local cross-functional teams
• Localize global campaign and lead in-store communications and brief in creative team.
• Evaluate post-campaign analysis to identify growth opportunities and insight-led strategic recommendations.
• Coordinate with Regional Marketing and locally lead brand partner pop-up event with the collaboration with merchandising, logistics, retail & finance team as well as external stakeholders; brand, event & PR agency and landlords.
• Report to Head of Marketing, Sephora Thailand and work closely with Regional Brand Partnership Marketing team.
   

Collaborative and Marketing Programs

• Lead and drive overall brands’ sampling strategy with strong focus on procuring Rewards Boutique for Only at Sephora brands followed by other Sephora led marketing levers.
• Develop strong partnerships, securing brand participation in relevant Sephora marketing programs.
• Analyse and report on Sephora and brand ROI for collaborative marketing programs and sampling investments. Utilize data to make recommendations to deliver win-wins for both the brands and Sephora.
• Identify opportunities for new co-op marketing programs and partnerships. Build the business case to develop new ideas and innovations.
• Perform as key contact to mall partnership to secure media and promotional opportunities during Sephora campaigns including acquire prime event venues and media placement through comprehensive barter agreements.
• Manage Gift-With-Purchase with Regional Marketing and lead Gift-With-Purchase production with local external suppliers 
   

Cross-Functional Leadership

• Serve as the go-to marketing contact for the Sephora merchandising leads.
• Build reciprocal partnerships cross-functionally in a highly matrixed organization: merchandising/brands, digital, growth marketing, retail operations, training, and education, creative, CRM & loyalty and analytics teams.
• Employ a strategic approach to process; organize and divvy up work effectively.
• Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative.
• Together with any additional task required to meet business needs.
   

We would love to hear from you if you are/have…

• 4+ years related experience in brand marketing, trade marketing, ideally in retail with some digital experience.
• Ability to both think big picture and be a visionary/idea generator - leading program vision and planning while also getting involved in the details of program execution.
• Experience managing a budget.
• Experience working with cross-functional partners or clients to meet their business needs.
• Ability to organize and manage multiple detail-oriented projects and to meet deadlines.
• Willingness to approach projects with a can-do attitude.

Here, you will find:

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit.
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead.
• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference.
   

It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful. 

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.