PR Manager

Position

General Purpose 

1. Contribute to grow sales and brand equity by developing and execute holistic PR strategy and plans for key initiatives/projects assigned based on global/Japan Communications/PR strategy.
2. Develop media exposure on Tiffany products / collections and corporate message by managing press and external agencies. 
3. This individual will report to PR Director, who oversees PR projects.
4. Manage and develop direct reports.

 

Key Accountabilities

1.Contribute to grow sales and brand elevation by developing and execute holistic PR plan and strategy.

• Support Director to develop annual PR plan, review monthly and manage it on a day-to-day basis.
• Propose and manage PR plan to deliver the most effective full-funnel results with KPIs – Media mix to include all channels – Print, Digital media, Social/Influencers and Owned media.
• Track media budget by channels and category for Finance and Media Spending Reports for internal stakeholders This includes budget allocation/management for assigned project, plan execution, leadership with alignment management with multi-functional team & key stakeholders, effectiveness & efficiency measurement, and improvement proposal/execution.
• Collaborate with global PR Team to leverage, influence, and manage global campaigns and guidelines, for the key initiatives/projects.
• Measure success metrics vis-à-vis set objectives, analyze, evaluate and develop action plans to improve effectiveness on an ongoing basis.
• Work closely with agencies to maximize opportunities and results.

   2.Team Capacity Development/Support

• Exercise positive leadership, while being a highly motivated hands-on player at the same time.
• Infuse client-centric marketing focus into the team and across the company.
• Develop junior talent within the team through day-to-day coaching. Provide support to other team members when in need.

   3. Cross-functional Synergy Leadership

• Proactively participate in cross-functional efforts to shape synergy that benefits the company holistically.
• When planning/executing communications plans, lead/collaborate with other teams in respective arenas – Brand Marketing, Merchandising for product, DCO for lower-funnel digital marketing, CVM for visual merchandising, all teams can work toward the same goals with consistently.
• Voluntarily facilitate internal work streams in partnership with other departments and teams.

 

Required Qualifications/Primary Job Requirements:

• Holistic marketing experience at a brand or a PR / Advertising agency – print (ads and tie-ins), promotional activities (events, pop-up store, etc), and/or celebrities/influencers programs.
• At least for more than 7 years’ experience related Fashion/Jewelry & Watch brand(s), preferably luxury brand(s).
• Hands-on, roll-up-sleeve attitude - not only strategy/direction giving but also on execution/follow-through by himself/herself, capable of handling multiple and fast-paced tasks, with a strong sense of ownership. 
• People management/development experience is a plus.
• Experience of working in global business environment(s)
• Business level English both in writing and speaking, native in Japanese
• Project management skills.