Cover - Berluti

Store Manager

Published on 04.08.2026

Berluti

零售

Reference: BERL01495

  • Place of employment :

    Shanghai, Chinese Mainland

  • Contrat type :

    正式工作

  • Required experience :

    五年及以上

  • Work mode :

    全职

Job responsibilities

Job Summary:

Report to the Southeast China Regional Manager, manage Berluti store on a day to day basis to reach the aligned objectives.

Main Responsibilities:

Business Development
• Develop the store business plan to include Marketing and promotional strategies that will allow the shop to drive traffic and to increase its customer base, with particular emphasis on building the local market (events, integration to the local community, etc.)
• Know the local market and business environment, including competitors’ activities and luxury market trends.
• Provide feedback to the Retail Manager on product assortments, buying trends, and customers’ requests.
• Ensure the highest level of customer service, complying with the Customer Service quality standards and to the selling ceremony.

Sales Management
• Continuously motivate and train the team to meet assigned sales and productivity objectives. Provide recognition to top Sales associates.
• Demonstrate sales leadership to staff by playing an active role on the selling floor.
• Proactively manage the clientelling function in the store.
• Be up to date with the Maison’s news, and ensure that all associates are knowledgeable in all Berluti’s products, information, and History.

Team Management
• Ensure training programs (sales techniques, customer service, policies and procedures, product knowledge)
• Supervise recruitment, evaluation and development of the store team, maximizing individual potential, and ensuring succession plans.
• Ensure all human resources policies and procedures are implemented, solving staff issues as appropriate.

Operations
• Provide the Retail Manager with monthly quantitative and qualitative business reports.
• Determine staffing needs and create staff schedules to ensure the appropriate coverage and to match with the traffic.
• Responsible of the P&L of the store, with particular attention to controllable expenses, sales plan and operating profit.
• Meet all KPI objectives.
• Ensure that Berluti’ standards are applied and maintained at all times across the store merchandising, customer service, and back office activities (stocks, administration, etc.).

Profile

Qualifications & Experience

  • University graduate
  • Minimum years of store management experience in luxury fashion industry

Skills & Knowledge:

  • Good command of English (both written and spoken) and Mandarin
  • Strong team management ability and able to motiviate the team to drive for performance
  • Good analytical skills and strategic
  • Excellent communication and interpersonal skills
  • Proficiency in PC skills such as MS Word, Excel

Competencies:

  • Highly motivated individual, dynamic, enthusiastic and service-orientated
  • Able to work independently under pressure
  • Results-driven with strong leadership

BERLUTI
MAISON

Berluti has been making shoes for the elegant man since it was founded. The Duke of Windsor, Jean Cocteau, Andy Warhol… The greatest clients walked through the House’s doors, each one passionate about and captivated by the timeless elegance of these exceptional shoes, elevated to the rank of works of art. Offbeat classicism and technical virtuosity are keynotes of the House, while its character remains the same. Its story began at the end of the 19th century, when a young 30-year-old Italian brought his creative energy to Paris in order to practice his craft as a master shoemaker. He named his first model, a lace-up shoe, after himself, Alessandro, and the House took his surname, Berluti. Since then, every generation of the House has cultivated exceptional savoir-faire in the mastery of form and working with leather and patinas. The result is models that are incomparably elegant and comfortable. But more than simply a prestigious shoemaker, Berluti has always represented a certain art de vivre. Naturally, new areas of expression have been explored: leather goods in 2005, and in 2011 a ready-to-wear line was launched.
Alessandro Berluti, founder of the House © Berluti

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