Senior Merchandising Manager

Position

Role Overview

Berluti is seeking a strategic and commercially driven Senior Merchandising Manager to lead the merchandising operations for the China market. Based in our Shanghai office, you will oversee the full product lifecycle for Men’s categories. You will be responsible for driving sales performance through precise assortment planning, deep market analysis, and effective inventory management. Additionally, you will manage the Made-to-Measure (MTO) business operations, deliver high-impact product training to retail teams, and serve as the key liaison between the China market and Global Headquarters. You will lead one Assistant Merchandiser and work closely with cross-functional partners to ensure brand excellence and commercial success.

Job responsibilities

Key Responsibilities

1. Merchandising Strategy & Assortment Planning

Develop and execute seasonal merchandising strategies for Men’s Shoes, RTW, Leather Goods, and Accessories, ensuring alignment with global brand direction and local consumer preferences.

Lead the seasonal selection process, defining the right product mix, depth, and breadth for all channels (boutiques, e-commerce, and wholesale).

Manage Open-to-Buy (OTB) budgets and forecast demand based on historical data, current trends, and market intelligence.

Collaborate with global merchandising teams to advocate for China-specific needs and potential regional exclusives.

 

2. Market Analysis & Business Reporting to headquarters

Conduct in-depth market analysis to identify client needs, emerging trends, competitor activities, and opportunities within the Chinese luxury sector.

Prepare comprehensive business reviews and strategic presentations for Global Headquarters, highlighting China market performance, challenges, and growth initiatives.

Translate global strategies into actionable local plans, ensuring clear communication of market insights to international stakeholders.

Monitor KPIs including sell-through, stock turnover, and margin performance, providing data-driven recommendations to the General Manager.

 

3. Product Training & Retail Support

Design and deliver regular product training sessions for boutique teams and client advisors, focusing on craftsmanship, collection stories, and selling points across all categories.

Create easy-to-understand training materials and visual guides to enhance staff product knowledge and confidence.

Gather feedback from front-line teams regarding customer preferences and product fit, feeding these insights back into the merchandising and product development cycles.

Support retail operations in maintaining high visual merchandising standards and optimal stock presentation.

 

4. Made-to-Measure (MTO) Business Management

Oversee the end-to-end MTO process in China, ensuring smooth order placement, production tracking, and delivery coordination with the global atelier.

Analyze MTO sales performance and customer profiles to identify growth opportunities and optimize the bespoke offering.

Support boutique teams in promoting MTO services and managing client expectations regarding lead times and customization options.

Ensure strict adherence to quality control standards for all bespoke orders.

 

5. Cross-Functional Collaboration

Retail Operations: Partner closely with Store Managers and Visual Merchandising teams to ensure boutiques are adequately stocked, visually compelling, and aligned with seasonal themes.

Marketing & Clienteling: Collaborate with Marketing to align product launches with local campaigns, VIP events, and digital initiatives. Provide product insights to the Clienteling team to support personalized outreach and sales storytelling.

Supply Chain & Logistics: Liaise with logistics partners to ensure timely delivery of seasonal collections and MTO orders, proactively resolving any supply chain bottlenecks.

Finance: Work with the Finance team to ensure accurate budgeting, forecasting, and financial reporting for the merchandising department.

 

6. Inventory Management & Team Leadership

Monitor weekly sales and stock levels; proactively manage inventory health through transfers, markdowns, or promotional strategies as needed.

Mentor and manage one Assistant Merchandiser, overseeing their daily tasks, analytical work, and professional development.

Foster a collaborative and high-performance culture within the merchandising team.

Profile

Qualifications & Requirements

Education:

Bachelor’s degree in Fashion Merchandising, Business Administration, or related field.

Experience:

Minimum 8–10 years of merchandising experience in the luxury fashion industry, preferably with a background in men’s footwear, leather goods, or RTW.

Proven experience in market analysis and presenting business cases to senior leadership or international headquarters.

Experience in conducting product training or working closely with retail education teams is highly valued.

Skills:

Strong analytical skills with advanced proficiency in Excel and ERP systems (e.g., SAP, Oracle).

Excellent presentation skills with the ability to create compelling narratives for HQ stakeholders.

Fluent in Mandarin and English (written and spoken), with the ability to operate effectively in a global matrix organization.

Strong leadership and mentoring capabilities.

Attributes:

Deep appreciation for Berluti’s heritage of craftsmanship and elegance.

Strategic mindset with strong attention to detail.

Excellent interpersonal skills and ability to influence cross-functional teams.

Additional information

Why Join Berluti?

At Berluti, we celebrate the art of time and craftsmanship. As part of LVMH, we offer a dynamic international environment where creativity and excellence are valued. You will play a pivotal role in shaping the brand’s success in China, bridging the gap between global strategy and local execution, while leading a dedicated team in a sophisticated luxury setting.