Local Sales Trainer (f/m/d)

Job responsibilities

 

1. Create and deploy local training strategy

• Plan and deploy training sessions in line with the WW Training Plan, adapting execution to local market priorities and business needs.
• Develop local training action plans based on in-store observation of Sales Teams and analysis of qualitative and quantitative performance indicators.
• Adapt HQ training materials to the local context, including translation, proofreading, and cultural alignment where required.
• Design and develop additional training content addressing identified local gaps in selling skills, product knowledge, and client experience.
• Coordinate and deliver classroom and in-store training events, ensuring full compliance with Brand guidelines and standards.
• Facilitate sales training on selling skills, product knowledge and Brand universe, and ensure post-training anchoring through Store Manager partnership and activation tools.
• Support Business Partners’ team by delivering Brand and watches training sessions.

 

2. Coaching & Support

• Partner with Retail teams and Store Managers in identifying and developing the Watches and Accessories in-store Ambassadors by the deployment of a dedicated training plan.
• In partnership with Store Management, lead the discussion on the development of the Sales Team, including hard and soft skills enhancement.
• Maintain regular in-store presence to observe team dynamics, coach on the floor, and animate hands-on product training activities.
• Identify, formalize, and share best practices across the store network, proposing corrective or improvement action plans where needed.

 

3. Onboarding of new Staff

• Organize and deliver onboarding programs for new Client Advisors and Store Management.

 

Profile

• 5+ years’ experience in retail training or field coaching within a structured store network.
• Strong training program management skills (planning, deployment, follow-up).
• Effective facilitation in in-store environments.
• Solid knowledge of local market dynamics and industry trends impacting retail performance.
• Strong product knowledge, with the ability to translate features into selling stories.
• Proven coaching and mentoring capability.
• Mobility/flexibility to work across locations and travel within the assigned perimeter.
• Tech-savvy, comfortable with digital learning tools and Office applications.
• Fluent English required; German strongly preferred. Dutch and/or Czech is a plus.

Personal Competencies

• Client-centric mindset
• People development orientation
• Influence and relationship-building skills
• Collaborative approach
• Cultural sensitivity
• Adaptability and agility
• Impact-driven attitude
• Brand sensitivity

 

Additional information

• Employee discounts
• Option to submit personal expenses (meals, transportation, internet)
• Urban Sports Club
• Health Budget
• An engaging role within an exciting international luxury brand
• Comprehensive onboarding and ongoing support
• Opportunities for training and professional development within the world’s largest luxury group, LVMH