Senior Media Specialist

Position

Drive the strategic planning and flawless execution of Bvlgari’s media ecosystem across the Middle East, Africa and India, ensuring a seamless integration of offline and online channels to elevate brand visibility, support business priorities and maximize return on investment.

 

Encompassing end-to-end ownership of the brand's digital presence — from media-driven traffic and e-commerce performance to e-merchandising, platform partnerships and website experience — this position translates regional ambitions into measurable digital growth.

 

The role acts as a key liaison between HQ, regional stakeholders, media agencies and commercial partners, overseeing ATL campaigns, local productions, e-commerce activations and omnichannel initiatives while ensuring alignment with the Maison’s communication strategy.

Media Strategy & Campaign Planning

• Develop and execute regional media strategies aligned with business objectives and Maison priorities.
• Build annual and campaign-specific media plans across digital, print, outdoor and emerging platforms.
• Lead the end-to-end planning and execution of ATL campaigns in collaboration with the regional media agency.
• Identify opportunities to increase visibility, optimize investments and strengthen brand impact across markets.

Local Productions & Campaign Management

• Lead the media planning and coordination of regional productions, including Ramadan and other locally developed campaigns.
• Brief agencies and external partners, ensuring deliverables align with brand guidelines and HQ expectations.
• Coordinate approvals with HQ and regional stakeholders to ensure timely campaign launches.
• Manage production timelines and media rollouts from planning through execution.

Job responsibilities

E-commerce & Digital Performance

• Support regional e-commerce activations, product launches and campaign implementation.
• Monitor website performance, traffic and conversion metrics in collaboration with digital partners.
• Coordinate product launches, campaign assets and content deployment across digital platforms.
• Drive continuous optimization through regular performance reviews and agency collaboration.
• Deliver monthly, quarterly and annual e-commerce performance reports, tracking key metrics and translating data into actionable insights for internal stakeholders.
• Collaborate with HQ on UX/UI insights, contributing regional perspective to improve the online customer journey and digital experience.
• Partner with the media agency to set, track and manage website targets, ensuring digital investment is aligned with performance objectives.
• Manage e-merchandising across regional digital touchpoints, ensuring product presentation, sequencing and content are optimised to drive conversion and reflect brand standards.

Cross-Functional Collaboration

• Partner closely with PR, CRM, Retail, Merchandising, Trade Marketing and Client Development teams to ensure integrated 360° campaign execution.
• Align media plans with commercial calendars, product launches and retail priorities to maximise impact.
• Foster collaboration across departments to ensure consistent messaging and avoid siloed execution.

Partner & Market Management

• Act as the key media contact for regional franchisees and wholesale partners, ensuring alignment on campaign planning, investment priorities and execution.
• Support partners in media strategy while monitoring compliance with agreed budgets and timelines.
• Develop and oversee website marketing plans for e-tailer partners, coordinating activations, placements and content to maximise brand visibility and sales performance across platforms.
• Share best practices and recommendations to elevate media performance across the region.

Analytics, Reporting & Budget Management

• Track campaign performance and provide actionable insights to optimise future initiatives.
• Monitor media budgets, agency spending and invoicing to ensure efficient investment and ROI.
• Analyse market trends, competitor activity and emerging media opportunities to strengthen regional performance.

Agency Management

• Manage day-to-day relationships with media agencies and digital partners.
• Challenge recommendations, evaluate opportunities and ensure plans are aligned with Bvlgari’s strategic objectives and luxury positioning.
• Drive accountability through regular performance reviews and optimisation discussions.