CDD PERFORMANCE MARKETING SPECIALIST (PAID SOCIAL) (F/H)
Published on 05.26.2025
Christian Dior Couture
Digital
Start date: 07.01.2025
Reference: CDC12552
- Place of employment :
Paris, France
- Contrat type :
CDD
- Required experience :
Minimum 5 ans
- Work mode :
Plein Temps
Position
The Performance Marketing Specialist will play a critical role in shaping Christian Dior Couture’s Paid Social for Performance animation (mid and lower funnel) and its effectiveness. As part of the HQ team, the role will encompass all E-commerce zones and markets. The ideal candidate possesses a strong understanding of paid social platforms globally, performance measurement methodologies, combined with a product and creative sensibility. Excellent project management skills, cross-functional collaboration abilities, and a passion for data-driven insights are essential for success in this position.
Job responsibilities
1/ SOCIAL MEDIA PERFORMANCE ANIMATION & OPTMIZATON (MID & LOWER FUNNEL)
- Develop a robust lower funnel social media yearly strategy that fits each zone E-commerce & Omnichannel strategic objectives (traffic, revenue, ROAS, client recruitment, drive to store, etc.) including budget recommendations, platforms guidelines, audience strategy and overall operational process & best practices.
- Contribute to the construction of the global yearly and quarterly Social Media campaigns timeline for seasonal collection launches and key commercial events, in close collaboration with the central Social Media and Media teams to ensure a seamless and cohesive Social Media presence across all stages of the funnel.
- Work closely with cross-functional teams to ensure a coherent animation within paid acquisition channels and to the website.
- Work closely with regional teams to collect their local business requirements and use market-specific insights to ensure they tailor their strategy accordingly.
- Stay ahead of industry trends for each major Social Media platform and emerging platforms, including the players specific to China and APAC markets, but also consumer behaviors to keep the brand’s digital marketing strategies innovative and competitive.
2/ PAID SOCIAL PERFORMANCE
- Analyze the weekly and compile monthly analysis on Paid Social lower funnel performances across regions to share actionable recommendations.
o Paid Social animation performances by campaign and zone
o To compare with LY performances (same collection launch or markeing momentum) and yearly zone benchmarks, identifying key results, possible optimizations and zone best practices to test or roll-out in other markets
- Identify points of attention, tailored recommendations and dedicated follow ups by zone and across all main platforms (Meta, Snapchat, Kakao, WeChat, Red, JD, TikTok, Pinterest).
- Accountability of performance KPIs monitoring by platform at campaign level:
o Budget, CPA, CTR, Revenue, ROAS as well as key learnings for future strategy planning
3/ GLOBAL AUDIENCE PLANNING MANAGEMENT
- Develop strategies to further leverage first-party data to enhance client and prospect targeting and personalization in lower funnel campaigns.
- Ensure availability of audience segments based on customer data and behavior to improve the effectiveness of media spending.
- Work with the Data Factory team to ensure seamless integration of customer data into media buying platforms.
- Use data to inform media planning, targeting, and creative decisions, ensuring campaigns are data-driven and customer-centric.
Profile
• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• 5+ years of experience in digital media, or paid social.
• Good understanding of other digital media channels, including paid search, social media, display advertising, and email marketing.
• Excellent project management skills and proficiency in data analysis, including the ability to develop and manage animation plans, timelines, and budgets.
• Strong communication and presentation skills.
• Ability to work independently and as part of a team.
• Well-organized and detail oriented.
Additional information
Encouraging diversity in all its forms, Christian Dior Couture has been committed since 2013 to an approach in favour of the employment of people with disabilities.
CHRISTIAN DIORMAISON
“Whatever you do – whether for work or pleasure – do it with passion! Live with passion,” wrote Christian Dior. Well before he embarked on his destiny as a couturier, Christian Dior was fascinated with art. The young Normandy native and several friends opened an art gallery when he was just 23. In 1938 he learned the métier of pattern cutter with Robert Piguet and three years later began working as a designer for Lucien Lelong. Right from the founding of his Maison in 1946, he transformed his dreams into irresistible creations, seeking to break with the somber war years by elevating pure joy. His visionary spirit celebrated and enchanted women the world over. In only ten years, Monsieur Dior revolutionized the conventions of elegance and femininity, designing collections infused with dreams.
Crafting Dreams Starts With Yours
At LVMH, people make the difference in the art of crafting dreams.Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.
