
Store Manager
Published on 03.22.2026
Fashion Group
Retail
Reference: FADIV01008
- Place of employment :
Bangkok, Thailand
- Contrat type :
Permanent Job
- Required experience :
Minimum 5 years
- Work mode :
Full Time
Position
Direct, influence and drive store performance across key areas of responsibility; customer experience, talent management, financial targets, and operational efficiency. Function as a brand ambassador, exemplifying the core values of LVMH while engaging with the community, forging meaningful relationships with key clients. Act as a mentor and coach to store team; guide and support more junior managers within the network.
Job responsibilities
Business Vision
- Define and communicate vision for the store in line with local strategic plan
- Align all activities to support vision and strategy as approved by hierarchy
- Ensure balance between customer experience, financial targets, talent development/retention and operational efficiencies. Is methodical on when and how coaching the team
- Monitor KPI’s through individual coaching and follow up of his/her team
- Leverage understanding of the local marketplace, industry trends and best practices in the luxury
Customer Experience
- Create and maintain in-store client experiences aligned to mission and values; Courage, Creative Tension, Community and Authenticity
- Be the Brand Ambassador; maintaining a strong floor presence to ensure each client experience in line with LVMH standards of excellence
- Define, execute and measure CRM strategy in partnership with Brand President and Corporate team; evaluate, update and modify strategy to meet defined targets
- Liaise with Senior Management and Corporate Team to conceive and execute store-level events including but not limited to; collection previews, charity partnerships, VIC experiences, Paris Shows…
- Analyze all reports/tools to access customer service delivery (i.e. Mystery Shop, CRM Reports)
- Facilitate solutions to customer concerns; directly manage escalated customer issues or complaints
Talent Management
- Source, screen and hire talent, in cooperation with Human Resources
- Ensure all new hires are properly onboarded and given all essential trainings
- Complete Annual and Mid-Year Performance & Career Review process
- Coach, mentor, and problem solve with sales associates one-on-one and on the selling floor
- Partner with Corporate Retail Team/Training Manager to identify/develop relevant training in order to build service, selling and product knowledge skills
- Ensure staff turnover meets expectation; no regrettable losses
- Develop Assistant Manager as defined by his/her IDP; ensure readiness for next role along with succession plan
Financial Targets
- Meet all financial targets as defined by Retail Management Team
- Monitor sales associates individual goals; coach and motivate each to meet defined targets
- Implement client centric initiatives in order to increase conversion, cross selling and UPT
Merchandising
- Collaborate with Senior Management and Merchandising teams to drive key categories and uncover opportunities
- Align merchandise mix to meet client needs; particular emphasis on VICs
- Maintain all merchandising standards in line with LVMH guidelines
Store Operations
- Monitor all KPIs, analyze results and make changes to improve performance and efficiency
- Develop and evolve standardized staffing model to better align employee scheduling to store traffic (MTT); optimize FTEs to maximize store sales potential (NET $/FTE, average cost model)
- Liaise with Senior Management to share point of view on Front of House/Back of House opportunities to capitalize on sales and improve customer experience (displays, traffic patterns, etc.)
- Ensure all inventory control, fraud prevention and audit practices are executed and maintained in line with LVMH standards
- Ensure weekly payroll is processed accurately and on time
Crafting Dreams Starts With Yours
At LVMH, people make the difference in the art of crafting dreams.Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.

Store Manager
Retail - Fashion Group
