Cover - Fendi

FENDI JAPAN - PR Specialist

Published on 02.09.2026

Fendi

Communication & Events

Reference: FEND04330

  • Place of employment :

    Tokyo, Japan

  • Contrat type :

    Permanent Job

  • Required experience :

    Minimum 3 years

  • Work mode :

    Full Time

Job responsibilities

Celebrity & Influencer Management

  • Develop and implement strategies for engaging celebrities, influencers, and communities, fostering strong relationships
  • Network with local influencers, key opinion leaders (KOLs), and artists
  • Plan and execute effective product placements
  • Develop gifting plans to enhance brand affinity
  • Increase brand visibility on TV and social media through local celebrity collaborations
  • Manage internal PR-related announcements
  • Invite local celebrities and influencers to showrooms, pop-ups, events, and fashion shows in Milan or Paris
  • Archive and monitor PR rankings on social media platforms

Local Contents Production / Advertorial

  • Plan and produce highly engaging and creative local content by leveraging celebrities and influencers, ensuring alignment with the brand’s key moments, focus products in commercials, and key seasons to maximize impact and relevance
  • Coordinate with HQ on storyboards, music selection, and post-production processes
  • Assign qualified staff—including production companies, videographers, photographers, stylists, and hair & makeup artists—for content creation
  • Plan and execute advertorials utilizing celebrities and influencers

Digital and Social PR

  • Proactively collaborate with the PR team on activities for both Women’s and Men’s collections, and communication projects for digital media coverage
  • Build and maintain strong relationships with media partners
  • Drive social media coverage through celebrity, KOL endorsement
  • Support PR events and activations with media
  • Work on social coverages through celebrities/KOL/lnfluencers endorsement Support PR events

Profile

<REQUIREMENTS>

  • Education: University Graduate
  • Experience: Minimum 5 years of relevant experience in a PR agency or fashion company, or as an editor at fashion or digital magazines. Experience with luxury fashion brands is highly preferred
  • English skill: Business level proficiency (TOEIC score of 700 or higher).
  • PC skill: Excel, Word, Power Point
  • Capabilities:

    -Strong relationships with press and deep knowledge of the fashion industry

    -Retail business orientation

    -Excellent negotiation and communication skills

    -Creative, proactive team player with the initiative to achieve goals

 

FENDI
MAISON

The Fendi Maison was established by Adele and Edoardo Fendi in Rome in 1925. The opening of the first Fendi boutique – a handbag shop and fur workshop followed. Soon winning international acclaim, Fendi emerged as a brand renowned for its elegance, craftsmanship, innovation and style. Called by the legendary five Fendi sisters, the collaboration with the late Karl Lagerfeld began back in 1965 and lasted 54 years. In 1992, Silvia Venturini Fendi seconded him in the Artistic Direction; in 1994, she is given the direction of Accessories and later of Menswear. In 2000, the LVMH group acquires Fendi becoming in 2001 its majority shareholder. Appointed in 2020, Kim Jones held the role of Artistic Director of Couture and Womenswear until 2024. Since 2020, Delfina Delettrez Fendi, fourth generation of the Fendi family, is Artistic Director of Jewellery. Today Fendi is synonymous with quality, tradition, experimentation and creativity.
Fendi’s first boutique in Via del Plebiscito, Rome (1926) © Courtesy of Fendi

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.