Cover - Fendi

Retail Manager

  • NEW

Published on 05.28.2026

Fendi

Retail

Reference: FEND04506

  • Place of employment :

    Bangkok, Thailand

  • Contrat type :

    Permanent Job

  • Required experience :

    Minimum 10 years

  • Work mode :

    Full Time

Position

Mission

As Retail Manager, you will be responsible for the overall management of Thailand Stores, staff, merchandise, and customer service. You will work towards achieving the sales objectives, store profitability goals, achieving and maintaining high operational and merchandising standards, building highly motivated team and coaching/developing your team members to enable them to progress in Fendi Thailand.

While representing the FENDI DNA, craftmanship, quality of materials and creativity throughout the market, you will be engaged in achieving your team’s targets meeting the assigned KPIs and sales goals.

Job responsibilities

Main Responsibilities:

Responsibilities include but are not limited to the following:

Business Opportunity

  • Meet weekly with store managers to develop systems to achieve goals and impact business
  • Analyze current business trend and seek opportunities for improvement
  • Anticipates potential obstacles or issues and develops solutions to overcome
  • Monitors planned Head Counts according to business trends and scheduling needs
  • Monitor market trends and suggest events and promotions
  • Implement weekly meetings with store managers
  • Partners with store management team to establish sales and productivity goals for CA utilizing current business trends
  • Develop store management role model of Fendi Service behaviour
  • Train store management team to develop action and plan for all staff through shared evaluation of individual strengths and opportunities
  • Communicate merchandising opportunities of stock replenishment or balance to set strategic sell-thru initiatives for target doors seasonally
  • Motivate all staff to review the replenishment report for all locations to be able to share with customers (usage of Heaven)
  • Identify opportunities in terms of assortment
  • Partner with the product team to keep a log of the most requested items by customers
  • Weekly TB with the product team to analyze, understand and to identify needs for weeks to follow

Operations

  • Implement monthly cycle count
  • Ensure all stores conduct cycle count on monthly basis
  • Weekly TB to go through all stock adjustments
  • Partner with office OPS / internal audit to share concerns if any ensure store maintenance issues are follow up on timely manners

Visual Merchandising

  • Partner with store managers to adapt floor set based on business trend
  • Ensure store managers are presenting products in a manner that will maximize sales and achieve optimum product turn, and are reflective of Fendi HQ direction
  • Store management team need to help set up floor set in their respective stores
  • Implement a Weekly floor walkthrough with all supervisors to review VM
  • Implement monthly photo book for all stores to ensure daily maintenance of floor set

Training

  • Perform 2 training sessions a month for each store on product knowledge and newness and customer services

Staff Management

  • Give staff daily, weekly, monthly goals (sales, OTO, PKB etc.,)
  • Emphasis team work among team members
  • Daily briefing must be done at x2 per day
  • Follow up with store management on weekly basis to review all staff performance
  • Review individual performances including PKB / HT goals and share them with whole staff every Friday
  • Identifies opportunities and creates action plans for the development of staff; provides consistent coaching and feedback through out implementation
  • Increase team morale by rewarding best in team work and service voted by staff on a quarterly basis
  • Reward best in maintaining area of responsibility on a quarterly basis
  • Implement weekly one-on-one touch base between management and staff to highlight performances and opportunities
  • Identify staff who will be groomed to have the best behaviour on the sales floor, selling skills, customer service skills, and team work.
  • Implement smart scheduling and force ranking of staff
  • Review peak days, peak hours to endure top performances are scheduled to deliver the highest sales

Profile

  • Minimum 10 years of related experience in retail/luxury industry
  • Bachelor’s degree
  • Strong in commercial and customer service mindset
  • Outgoing, dependable, and pro-active team player
  • Good organizing and follow-up skills
  • Excellent interpersonal, communication and networking skills
  • Ability to generate trust among both coworkers and clients
  • Strong business acumen, result-driven, goal-oriented, capacity to implement all needed initiatives and demonstrate commercial creativity
  • Proficient in MS office, CRM and retail tools

FENDI
MAISON

The Fendi Maison was established by Adele and Edoardo Fendi in Rome in 1925. The opening of the first Fendi boutique – a handbag shop and fur workshop followed. Soon winning international acclaim, Fendi emerged as a brand renowned for its elegance, craftsmanship, innovation and style. Called by the legendary five Fendi sisters, the collaboration with the late Karl Lagerfeld began back in 1965 and lasted 54 years. In 1992, Silvia Venturini Fendi seconded him in the Artistic Direction; in 1994, she is given the direction of Accessories and later of Menswear. In 2000, the LVMH group acquires Fendi becoming in 2001 its majority shareholder. Appointed in 2020, Kim Jones held the role of Artistic Director of Couture and Womenswear until 2024. Since 2020, Delfina Delettrez Fendi, fourth generation of the Fendi family, is Artistic Director of Jewellery. Today Fendi is synonymous with quality, tradition, experimentation and creativity.
Fendi’s first boutique in Via del Plebiscito, Rome (1926) © Courtesy of Fendi

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