Senior Marketing Executive (Digital Communications & eCommerce)

Position

Your Impact (Position Overview)

The Senior Marketing Officer will play a key role in the day-to-day execution of digital marketing, e-commerce, and PR strategies. This role requires a strong understanding of digital marketing tactics, excellent organizational skills, and the ability to work collaboratively with the Manager to achieve marketing objectives. The ideal candidate will be a results-oriented individual with a passion for digital marketing and a desire to learn and grow.

Job responsibilities

Your Mission (Main Responsibilities)

Digital Marketing & E-commerce:

• Execute digital marketing campaigns across various channels, including SEO, PPC, social media, email marketing, and content marketing.
• Create and curate engaging content for the website, blog, email campaigns, and other digital platforms, adapting messaging for different audiences and channels.
• Assist in executing marketing campaigns across alternative digital channels, such as influencer marketing or content partnership programs
• Develop, implement, and optimize email marketing campaigns, including list segmentation, A/B testing, and performance tracking.
• Conduct keyword research, implement on-page and off-page SEO tactics, and monitor website ranking performance.
• Manage the e-commerce platform, including product listings, pricing, promotions, and customer service inquiries.
• Monitor and analyze campaign performance, provide regular reports and identify areas for improvement.

 PR & Communications:

• Implement PR strategies, secure media coverage, build relationships with journalists, and maintain media lists.
• Coordinate influencer marketing campaigns, manage influencer relationships, track campaign performance, and provide reports.
• Create content for press releases, media kits, and social media channels to support PR and communication efforts.
• Monitor media coverage, track social media mentions, and escalate potential issues.

Administrative Support:

• Develop project plans, assign tasks, and track progress toward project milestones.
• Prepare daily, weekly, monthly, quarterly, and annual reports to track project performance and identify opportunities for improvement.

Profile

Your Competencies and Experience (skillset requirements)

• Digital Marketing Execution Expertise: Proven ability to execute a range of digital marketing tactics, including SEO optimization, content marketing, email marketing, paid advertising (e.g., Google Ads), and campaign management. Demonstrable understanding of digital marketing metrics and best practices.
• Product Seeding & Influencer Marketing Proficiency: Experience in managing end-to-end product seeding campaigns, including identifying target influencers and media outlets, coordinating product shipments, and tracking campaign results. Ability to build and maintain relationships with influencers and media contacts.
• Content Creation & Curation Skills: Ability to create high-quality, engaging content for various digital platforms (website, blog, email, etc.), tailored to different target audiences and marketing objectives. Strong writing, editing, and proofreading skills.
• Analytical & Reporting Acumen: Strong analytical skills with the ability to collect, analyze, and interpret marketing data to identify trends, measure campaign performance, and optimize marketing efforts. Proficiency in using web analytics tools (e.g., Google Analytics) and creating data-driven reports.
• E-commerce Platform Familiarity: Experience working with e-commerce platforms and understanding of e-commerce best practices, including product listing optimization, conversion rate optimization, and customer experience management.
• Project Management & Organizational Skills: Excellent organizational and time management skills with the ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines. Experience in using project management tools and methodologies.
• Communication & Interpersonal Abilities: Strong written and verbal communication skills with the ability to communicate effectively with internal teams, external partners, and stakeholders. Excellent interpersonal skills with the ability to build and maintain relationships.
• Adaptability & Learning Orientation: Ability to adapt to changing marketing trends and technologies and a willingness to continuously learn and improve skills. Openness to new ideas and approaches.
• Problem-Solving & Initiative: Ability to identify and solve problems independently and proactively. Takes initiative to improve processes and contribute to team success.
• Experience: A university qualification in Marketing or a related field with at least 3 years experiences in digital marketing, communication, and e-commerce, preferably in the luxury products, or higher segment consumer goods.