Retail Manager, Travel Retail SEA

Position

CONTEXT

TR Guerlain SEA team, based in Singapore is supporting the business for the region.

ROLE

The Retail Manager is to be Retail Expert responsible for collaborating with the Commercial team and the local operators to manage day to day airports, shop-in-shops and boutique businesses in TR environment. This person is responsible optimizing the business, expediting, and identifying opportunities. They are the liaison accountable for ensuring achievement of sales targets, driving replication and consistency (brand image and service level) across the business identifying opportunities, and providing on-going support for Commercial teams, local operators and in-store staff. The RM is responsible for the co-management of a team of sales ambassadors and will guide the professional development of the sales ambassadors. Successful candidate will deliver Retail Excellence by driving a complete O2O consumer experience that will amplify The GUERLAIN brand; hence, setting a benchmark in the luxury sector brand across TR.

 

As an ambassador for our Maison, you represent and transmit Guerlain's values to your customers and employees. You will oversee the achievement of sales objectives, the excellence of our customer service and the implementation of the strategy set by the Management. You ensure the management, training and development of your employees and put the customer relationship and experience at the heart of all your actions.

MAIN TASKS

GUERLAIN IS THE PARISIAN ALCHEMIST THAT PURSUES AN INFINITE QUEST FOR WONDER OF SENSES AND CRAFTS ARTISTIC BEAUTY FROM NATURE, ​​SINCE 1828.​​

ELEVATE GUERLAIN AS​​ THE MOST HIGH-END ​​FRENCH & PARISIAN​​ 3-AXIS BEAUTY BRAND​​

A UNIQUE JEWEL IN THE BEAUTY WORLD by Building image, desirability & premiumness.

Job responsibilities

GROW & DRIVE THE BUSINESS: DELIVER CONSISTENT SALES AND PROFIT GROWTH:

• Ensure achievement of the Airport Stores & Boutique sales and targets and of corporate objectives
• Set, drive and follow up on individual and collective sales objectives
• Maximize sales potential through business analyses
  • Use business tools such as: Sell out reports, Power BI, operator’s POS systems along with personal insight to maximize understanding and improve results
  • Recommend solutions to identify opportunities taking into consideration cross-functional interdependencies, and cultural complexities
• Create an understanding of the consumer through spending time in stores, reinforcing the use of Retail Operations provided training tools, and personally demonstrating how to foster a consumer centric culture
• Ensure realization of the following administrative tasks
• Influence and optimize shift planning of the team
• Advise on an incentive plan or action plans that will help achieve precise objectives
• Collaborate with Cross-functional teams to determine business opportunities
• Able to adapt to the different ways of working with multiple operators in the Market
• Provide inputs on expansion plans opportunities

CAPABILITY: DRIVE OPERATIONAL EXCELLENCE:

• Ensure commercial viability of the product assortment
• Ensure appropriate inventory levels per airport stores, shop-in-shop and boutique
• Recognize inventory opportunities in store and elevate issues to Commercial team and local operators
• Understand the inventory cycle to identify opportunities to improve or sustain optimal performance with inventory levels, inventory availability in-store, transit times, and store allocation
• Conduct market research in island to identify key competitors’, and different consumer influences. Recap findings for Cross Functional team in TR regional team and his/her own region team
• Support Commercial, Retail and Marketing team in new store opening execution of stores
• Escalate critical issues impacting performance and work with the Commercial team and Head of Retail Operations to eliminate obstacles, expedite issue resolution, and ensure operational execution and financial goals are achieved

TALENT MANAGEMENT:

• Participate in talent recruitment, including field complements, pay structures, incentive programs, management and retention strategies in collaboration with the training team and local operators
• Responsible for the sales ambassadors management and daily briefing. His or her daily physical presence in the field is a necessary part of these responsibilities
• Communicate corporate strategy and short/mid/ long term goals to the teams.
• Ensure the development of the Sales Ambassadors through regular coaching with trainer support and appraisals to improve their skills
• Lead by example and achieve high quality personal sales
• Follow GUERLAIN & Operator’s SOP as well as store discipline and security procedures
• Participate in building a training schedule

BRAND IMAGE, MARKETING & VISUAL MERCHANDISING STANDARDS:

• Ensure replication and consistency across GUERLAIN brand merchandising standards on all its aspects: overall presentation of the store, cleanliness, planogramming, in store communication plan, assortments, activation and special events
• Ensure at all times correct displays of products and full stock on shelves, anticipating needs by communicating and reporting problems to the Commercial team when they arise.

Profile

QUALIFICATIONS & SKILLS

• Minimum 5 years of retail experience
• Minimum 2 years of multi-store management experience
• (7+ years of combined college education and work experience may be substituted for a degree)
• Travel Retail experience is preferred but not required

KEY COMPETENCIES

• Ability to quickly analyze key business metrics, and results to identify performance improvement opportunities, and recommend meaningful solutions
• Capable of understanding consumer profile through an acute sense of brand and consumer awareness
• Strong interpersonal skills, and the ability to build effective business partnerships
• Strong in leadership and in people management,
• Experience in managing effective teams,
• Ability to work cross level, cross-functionally, cross-culturally, and build strong relationships
• Ability to recognize when to be hands on and when to step back and take a coaching/teaching role
• Ability to communicate and influence effectively
• Proven organizational skills with the ability to manage multiple demands with competing priorities, and allocate time effectively
• Must have ability to recognize opportunities and quickly turn opportunities into recommendations

PERFORMANCE INDICATORS

• P&L, OP, NS, Market Share
• Retail Excellence and Execution
• Relationships building with all key retailers down to retail operations team
• Team level of execution in terms of sophistication, accuracy, quality of the reports/ execution and attention to detail
• Team understanding and knowledge of short and mid-term brand ambition aligned with the brand DNA and heritage
• BCs turnover and speed of the Bas recruitment