Retail & Commercial Project Manager Belux

Position

As a Retail & Commercial Project Manager, you play a key role in supporting the Sales Director in the day-to-day management and strategic development of the business across the Belux market. You act as a key business partner, driving performance analysis, coordinating commercial initiatives, and ensuring excellence in retail execution across all channels.

With a 360° sales scope, you contribute to optimizing sell-out performance, strengthening brand presence at point of sale, and enhancing overall business efficiency. You also oversee the performance and operations of directly operated counters, ensuring best-in-class retail standards and full alignment with the brand’s strategy. This role requires close collaboration with field teams, internal teams and external partners to successfully achieve sales objectives and drive sustainable growth.

Job responsibilities

Sales Performance & Business Analysis

• Monitor and analyze sell-out performance across retailers, categories, and channels to identify growth opportunities and performance gaps.
• Develop and maintain reporting tools (including Power BI) to ensure accurate and actionable business insights.
• Track and optimize key business drivers: stock levels, rotation, returns, and assortment efficiency.
• Define segmentation and clustering strategy to enhance market readability and decision-making.
• Follow-up optimal distribution across retailers, axes, and franchises in line with brand strategy.
• Conduct competitive and shelf analysis to monitor brand positioning and market share at POS.
• Prepare and deliver regular business reviews and performance reports (sell-out, stock, returns, KPIs).
• Support budget planning and forecasting processes in collaboration with the Sales Director (Marketbook, budget presentations, door profiling).
• Assist the Sales Director/Account Managers on all follow-up projects regarding the Key Clients (launches, returns, sales, orders, …).
• Coordinate key commercial initiatives, including Private Sales, to drive incremental turnover.

Retail & Field Operations Management

• Support and coordinate the sales representatives’ team to ensure achievement of sales targets and KPIs.
• Monitor field performance and prepare periodic sales reports to maximize productivity and sell-out.
• Optimize team planning and coverage strategy in line with traffic and business priorities (Top Doors focus).
• In charge of management and allocation of temporary Beauty Consultants (BCs) budget in collaboration with external agencies.
• Foster strong communication and collaboration between field team, office team, and cross-functional departments.
• In collaboration with the Sales Manager, create and implement local incentive programs.
• Prepare and manage the Field routine such as Weekly Morning Calls & Monthly Field visits.
• Ensure proper use and monitoring of Salesforce tool to enhance field efficiency and reporting.
• Monitor and drive performance of Beauty Consultants across key POS (Gold & Gold+ doors).

Direct Retail Management (Department Stores)

• Manage the day-to-day operations of Gold/Gold+ counters in close collaboration with counter managers.
• Define, communicate, and monitor monthly and daily sales targets in line with business objectives.
• Track and optimize key retail KPIs (sell-out, AUS, IPT, conversion rate, client recruitment).
• Oversee stock management, replenishment, and order processes to ensure optimal stock availability.
• Coordinate and support in-store teams to drive engagement, accountability, and performance.
• Prepare and deliver reporting to regional teams (Europe), including scorecards and retail reviews.
• Identify opportunities for business growth and operational improvements at counter level.
• Prepare and lead counter meetings in collaboration with the Sales Director.

Profile

• Master’s degree in business, management, or a related field.
• 1–3 years of experience in Retail, FMCG, or Luxury, with exposure to field operations and/or business analysis.
• Strong analytical skills with excellent command of Excel.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication skills with a good team spirit.
• Hands-on, proactive and solution-oriented attitude.
• Strategic thinking combined with a pragmatic and operational approach.
• Fluent in French and English; Dutch is a strong asset.