GUERLAIN - PR Senior Specialist / PR Specialist

Position

Guerlain (Japan) is looking for a PR Senior Specialist / PR Specialist. This position will be reporting to PR & Communication Manager and located in Tokyo.

MISSION STATEMENT

• Define and execute a robust PR strategy that amplifies brand awareness for Guerlain Japan. Cultivate high-quality engagements with brand-aligned Press/KOLs.
• Collaborate seamlessly with other departments (marketing/retail/training) plus HQ PR for flawless execution.
  

Job responsibilities

MAIN RESPONSIBILITIES

1. PR Strategy

Plan strong PR strategy and execute it in high quality manner to obtain more awareness + reach.

2. Plan and execute PR / KOL Event

(PR Event KPI: quality + # of attendees / KOL Event KPI: quality of post + # of reach + # of attendees)

3. Strategy Analysis

Check result after every execution and reflect the improvement to the strategy immediately.

4. Develop strong connections with press / KOLs

(KPI: DMR rank in print, digital, social (+ quality of KOL post) )

5. Gain strong PR foundation

Build strong knowledge of PR trends + competitors’ actions and develop required reporting skills.

6. Synergy

Work closely with local + HQ PR members to maximize synergy.

WORKING RELATIONSHIPS

• Product Managers
• Paris PR team
• National Sales Director, Account Manager, Retail Team
• Training Manager, Trainers and Makeup Artists
• Business Planning & Control Manager

EXTERNAL RELATIONS

• AD / PR agencies
• Research firms
• Media institutions
• LVMH Japan and other LVMH Group companies

DEVELOPMENT OPPORTUNITIES

• Marketing & Communication Director
• PR & Communication Manager within the company and in other LVMH Group companies

Profile

JOB REQUIREMENTS / REQUIRED COMPETENCIES

• Education: University graduate
• Experience: Minimum 5 years’ experience in PR
• Language: Japanese, English
• Action Oriented
• Creativity/ innovation management
• Strategic agility, customer focus, drive for results, integrity and trust

Additional information

Guerlain is part of the LVMH group, the largest luxury brand group in the world.

Since 1828, Guerlain has always been about revealing wonders – through the crafting of exceptional, audacious fragrances and beauty products.

We run a transformation at a fast pace and are onboarded on the accelerating elevation journey that will lead us to the clear destination of being the most iconic high perfumery and high cosmetic house in image and products, above the competition, the most exclusive one.