Product Marketing Intern

Position

POSITION: PRODUCT MARKETING INTERN

DEPARTMENT: MARKETING

LOCATION: LONDON

DURATION: 12 MONTHS

START DATE: JANUARY 2027

PURPOSE OF THE ROLE

Assist in the day-to-day implementation of Guerlain Marketing plans across multiple trade environments and on monthly brand reporting.

Job responsibilities

MAIN RESPONSIBILITIES:

CATEGORY MANAGEMENT

• Support the Product Marketing coordinator (skincare, fragrance & beauty) with category launch plans (full year and phased)
• Work with the rest of the team using Circana, Power BI (sell-in & sell-out) to pull together analysis on a monthly basis for all categories as well as ad hoc analysis as required
• Assist with implementation of best-in-class campaigns to launch innovation whilst maintaining growth on icons and pillars within the categories continuously
• Assist the Product Marketing coordinator with the upcoming product launches creating PowerPoint presentations for internal and external meetings
• Make sure the marketing tools (Launch Calendar, Aurora, NPR tracker) are always up-to-date for the categories as well as all the available supports provided by HQ (Launch platform, visual, guidelines, etc) for the upcoming launches
• Assist with the creation of printed collateral for in-store activity and product launches
• Assist with in-store GWP & sampling and work together with the retail team to support their needs
• Assist the Product coordinator with the forecasting process for the category updating working documents and working on analysis (Sell in, Sell out, Sell through of defined benchmark).
• Closely follow-up on preseries forecasting and dispatch to the different departments for your responsible category
• Update the Preseries budget tracker on a monthly basis for the category
• Support product coordinator on the monthly allocation to store
• Responsible of all the POSM orders
• Responsible of the POs process.
• Contribute to the brainstorming of creative ideas.
• Management of own projects – dependant on development within the role.
• Understand cross-functional needs, supporting other departments on marketing requests
• Have a strong understanding of the competitor landscape, making regular visits in store and reporting on new launches and competitor marketing activations

CATEGORY & BRAND REPORTING

• Review and analyse Sell in and Sell out performances using Circana, Power BI and Orion.
• Assist the Product coordinator in day-to-day analytical reports/performance deep-dive requested by top management.
• Analysis of competitor launches (store visits) and activity on a monthly basis creating a report that can be circulated to the wider team in UK and Europe.

Profile

PERSON SPECIFICATION

Key Competencies:

Fluent in English

Strong Microsoft Office skills

Advanced analytical Excel skills (V lookup, pivot table, etc)

Teamwork abilities

Substantial organisational skills

Strong attention to detail

Creative flair

Project Management

 

Profile:

Degree in Marketing / Business Studies or similar

12 months experience in Marketing in Luxury and / or FMCG

Strong interest for the beauty & skincare industry

Passion for numbers/analysis

French language a plus

Additional information

REPORTS TO: MARKETING COORDINATOR

POSITION WITHIN THE ORGANISATION

Internal:

• HQ
• Sales
• Retail
• Training, E-retail, VM, Finance
• Shared Service Centre
• Business Unit Team Europe

Direct Reports: None

External: Retailers, Print/Production suppliers, direct marketing agencies.