Store Design & Visual Merchandising Manager (H/F)

Position

You are :

• Based in Nyon, Switzerland (HQ)
• Part of the Global Marketing Department
• Reporting to the Brand Scenography Director

About the role:

We are looking for an experienced and creative Store Design & Visual Merchandising Manager to join our Brand Scenography team within the Global Marketing department. In this role, you will lead the development of global Store Design and Visual Merchandising concepts to ensure a strong, consistent, and premium brand expression across all retail touchpoints worldwide.

As part of the Brand Scenography department, you will also manage a team and collaborate closely with Retail teams and international markets.

Job responsibilities

Your missions :

Global Store Design & Brand Experience:

• Develop global Store Design concepts aligned with the Maison’s brand identity and marketing strategy.
• Create and oversee retail environments including boutiques, pop-ups, shop‑in‑shops, exhibitions, and temporary activations.
• Ensure immersive brand experiences across all retail formats, consistent with the Maison’s creative vision.
• Lead customer journey development, storytelling, and product presentation across all touchpoints.

Visual Merchandising Strategy & Campaign Deployment:

• Define and implement global VM guidelines and standards.
• Translate marketing campaigns into VM activations and impactful in‑store experiences.
• Ensure consistent VM execution across markets while enabling relevant local adaptations.
• Collaborate with regional teams to support global VM deployment.

Innovation & Trend Monitoring:

• Monitor global trends in luxury retail, architecture, design, and immersive customer experiences.
• Propose innovative concepts and creative solutions to continuously elevate the Maison’s retail expression worldwide.
• Explore new materials and technologies to enhance brand visibility, engagement, and experiential impact.

International Planning & Project Management:

• Lead global planning and rollout of Store Design and VM projects across all regions.
• Manage timelines, budgets, and partners to ensure seamless project execution.
• Oversee multiple international projects while maintaining high quality and brand consistency.
• Partner with internal and external stakeholders to deliver projects from concept to completion.

Team Management & Cross-Functional Collaboration:

• Lead and develop the team by providing guidance, coaching, and performance support.
• Set priorities and structure workflows to ensure efficient processes and high‑quality creative output.
• Foster a collaborative and creative culture that drives innovation and operational excellence.
• Partner with Global Marketing, Product, Retail, and Regional teams to ensure alignment and seamless execution of brand initiatives and launches.

Profile

Desired Profil:

• Degree in Architecture, Interior Design, Visual Merchandising, Scenography, or a related field.
• Minimum 8 years of experience in Store Design, Visual Merchandising, or Retail Design within the luxury or premium industry.
• Strong experience developing global retail concepts and managing international rollouts.
• Proven experience managing and developing creative teams.
• Strong understanding of global brand image and luxury customer experience.
• Ability to combine creative vision with strong operational and project management skills.
• Excellent communication and stakeholder management skills in an international environment.
• Fluent in English; additional languages are a plus.
• Strong sensitivity to luxury, ideally within watchmaking, jewelry, fashion, or premium lifestyle brands.