Cover - Loewe

LOEWE PR & Brand Events Assistant Manager

Published on 09.01.2025

Loewe

Marketing

Reference: LOEW02134

  • Place of employment :

    Tokyo, Japan

  • Contrat type :

    Permanent Job

  • Required experience :

    Minimum 5 years

  • Work mode :

    Full Time

Position

The position

It’s an exciting time to join LOEWE as we go through a period of rapid growth. PR & Brand Events Manager will oversee all LOEWE-branded events and press related actions and communications specially for Art & Craft activities, Retail communications and press release management. You will part of an exciting Communications team, which sits within the Marketing & Communications department of LOEWE Japan. This role will report to Marketing & Communications Director, and dotted report to PR Manager.

Job responsibilities

Key responsibilities

PR planning

  • Able to understand the brand mission, business goals and connect them to the team’s & one’s own daily action.
  • Able to organize actions and exposure plans following the business strategies and priorities.
  • Analyze and report editorial results. Track KPIs through DMR, Launch Metrics and other means provided by the publisher and agency to have a clear view and reflection on the efforts and strategy.

 

Press communications

  • Perform as an engaging touchpoint for editors, journalists and tastemakers. Maintain a courteous and attractive atmosphere and operations, with a long-term relationship in mind.
  • Make sure press release & press kit are distributed error-free.
  • Plan, negotiate and execute special features. Influence and negotiate with the press for an ideal output.

 

Event planning & execution

  • Understand the objective & mission of each event. Work with Marketing Director to craft a best-in consumer-facing & media/influencer-facing events.
  • Develop strong event briefs, run pitches, select & work with the best event production partners.
  • Be ambitious, meticulous, and creative in their event planning & execution.
  • Cross-functional collaboration is key to LOEWE’s success. Exhibit strong team spirit, share information & build strong consensuses and collaboration model with other departments (Marketing, CRM, Retail, MD, VM, etc.) & HQ counterparts. For major brand events, become the internal hub & project management office.
  • Have a strong sense of production schedule, deliverables and feasibility. Be able to alert early & quickly when faced with roadblocks, and to be quick to provide alternative solutions.
  • Obsess over details to make sure that events are beautifully executed and operated error-free.
  • Be able to analyze & report back quantitatively and qualitatively the end results of each event.

Other areas

  • Have a strong sense of budget around event production & operations. Be able to negotiate where necessary.
  • Draft contracts & deliverables for events.
  • Be able to take calculated risks to execute a bold and unprecedented approach to differentiate LOEWE from competitors. Challenge luxury industry status quo and welcome new creative ideas to create buzz.

Profile

We are looking for a candidate who has/is

  • 5+ years of working experience, preferably in luxury fashion or luxury brand event production
  • Business fluent in English, excellent communications in written & spoken Japanese
  • Strong sense of responsibility and professionalism
  • Communicate with clarity, precision, and efficiency
  • Open to new ideas, tasks & approaches
  • Highly organized. Excellent attention to details
  • Love for events
  • Able to perform in a high-pressure/time-sensitive environment
  • Grit: goal-oriented, purpose-driven, and passionate
  • Basic proficiency in Microsoft suite, especially Excel & Powerpoints

Additional information

About LOEWE

Created in Spain in 1846, LOEWE approaches 180 years as one of the world’s major luxury houses. LOEWE has a rich legacy of craftsmanship dating back to its beginnings as a collective workshop and has long valued artisanal techniques in its approach to design and manufacture. These core values are reflected in the brand’s belief in the importance of craft in today’s culture, its modern interpretations of historical artistic achievements and its commitment to supporting contemporary art, craft and culture around the world.

LOEWE
MAISON

Steeped in art and historical references, rooted in craft and tradition, Loewe has been reinventing leather craftmanship for almost 200 years. From its birth in Madrid in 1846 to its latest collection dedicated to the elegance of Chinese monochrome ceramics, the Maison’s journey has been defined by its core values: energy, creativity, and a thoroughly modern approach blended with traditional techniques.Craft at Loewe is unconditionally bound up with art, an endless source of inspiration: from the British Arts & Craft masters to the whimsical world of Studio Ghibli, art is at the heart of every collection – and the House is committed to supporting the artists and creators informing its work.Today, Loewe’s master artisans combine their craft knowledge, accumulated over generations, with new technologies to produce iconic objects presenting both instant appeal and enduring style: true incarnations of Loewe’s ideals and vision.Radical and ever-evolving: here’s to another 200 years of Loewe historySince 2013, Jonathan Anderson, Loewe’s Creative Director, has been carrying this vision ever further. One of the leading designers of his generation, Anderson has spearheaded a major rejuvenation of the House.Through a redesign of the brand identity, a modern articulation of its commitment to craft (with the launch of the Loewe Foundation Craft Prize, for instance), and a series of critically acclaimed and genre-defining Women’s and Men’s collections, Loewe has been further elevated as an influential and global cultural force.At the intersection of fashion, craft and culture, Loewe’s ambition is to be radical and ever-evolving. Craft and luxury are inextricably linked, and at Loewe, the one makes the other feel more accessible and tangible. By showing how the collections are made and honouring the complex artisanal processes behind them, it becomes possible to see their value and their merit. And by adding a cultural dimension – involving fine arts, film, dance, etc. –, Loewe has become a vibrant force for creativity and innovation, ensuring the brand’s durability for another 200 years… and more.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.