PR & Event Specialist

Published on 06.08.2025

Loro Piana

Communication & Events

Reference: LORP03005

Place of employment :
Tokyo, Japan
Contrat type :
Permanent Job
Required experience :
Minimum 3 years
Work mode :
Full Time

Position

The Event Coordinator is responsible for planning and coordinating all events and initiatives in the region to increase brand awareness, to launch new products and projects, as well as to smoothen relationship with clients and VICs with hospitality. The job also requires supporting PR functions, such as sample calendar and traffic, influencer gifting, and reporting HQ counterparts.

Job responsibilities

Events • Manage regional events calendar and budget • Support the stores in developing new initiatives and create recommendations towards such initiatives • Research and assist with design elements for event concepts, invitations, venues and décor. • Prepare all aspects of the initiative: - Fill initiative sheet for each action in collaboration with Retail/VIC teams - Prepare list of invites with store and coordinate with vendors for printing and mailing • Coordinate catering, champagne, flowers etc. - Help in visually preparing the store before the event - Assist in the event whenever appropriate - Ensure that actions feedback report is filled and available for all stores - Support handling samples/products in collaboration with MD/VMD teams • Track and report the success of events on a per store basis, throughout the region • Partner with Retail/VIC teams to manage private client relations initiatives such as coordinating exceptional experiences for clients • Track client nominations for exceptional experiences in collaboration with Retail/VIC teams • Manage images/movies for reporting and draft event report for local team and HQ PR Coordination • Work closely with PR team to support daily needs such as managing sample calendar and traffic • Assist the maintenance of press showroom to welcome journalists and stylists • Support the process of influencer seeding, arranging wrapping materials and gift cards • Draft clipping and seeding report for local team and HQ

Profile

• BA Degree required • 2+ years experience in events • Excellent interpersonal skills • Native level of Japanese (both verbal and written) is a MUST • Business level of English • Detail-oriented and organized • Proficiency with computers (Word, Excel, Powerpoint, Internet, Notes, etc.) • Able to prioritize on-going multiple projects and meet short deadlines • Ability to make decisions without close supervision • Ability to ask questions and to report to closely align with the teams • Efficient and capable of handling detailed work assignments

Recruitment process

1st: HR Meeting 2nd: PR & Communication Team Meeting 3rd: To be decided

LORO PIANA
MAISON

Originally from Trivero in northern Italy, the Loro Piana family began trading wool in the early 1800s. In 1924, Pietro Loro Piana founded Ing. Loro Piana & C., the current company. Pietro’s nephew Franco took over in 1941, and after the war the firm began to establish its reputation as a supplier of premium wool and cashmere textiles for a growing haute couture industry, both home and abroad. In the 1970s, Sergio and Pier Luigi Loro Piana took up the reins, diversifying into luxury goods and developing an international retail arm. Now the world’s foremost cashmere processor, Loro Piana prides itself on sourcing the very finest, rarest raw materials the world has to offer, including unique cashmere from baby goats in northern China and Mongolia, vicuña from the Andes, extra-fine Merino wool from Australia and New Zealand and lotus flower fiber from Myanmar. The company draws on both time-honored traditions and state of the art technology to offer its discerning customers products that are renowned for their peerless quality. All of the company’s collections of ready-to-wear garments and accessories are made in Italy to the highest standards of craftsmanship and sartorial excellence.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.