Cover - Loro Piana

Digital Project Specialist

  • NEW

Published on 05.25.2025

Loro Piana

Digital

Reference: LORP03069

  • Place of employment :

    Milan, Italy

  • Contrat type :

    Permanent Job

  • Required experience :

    Minimum 3 years

  • Work mode :

    Full Time

Position

The Digital Projects Specialist will develop the Company’s E-Commerce global Content Management and Operations, build and enhance scalable, efficient E-Commerce content refresh operating model to manage and distribute content across all digital touchpoints, and ensure brand consistency, high-quality storytelling, to support business goals and digital customer engagement.

Job responsibilities

  • Implement the E-Commerce Content Management strategy, engaging all key departments (Marketing, Communication, Merchandising, Business Units, IT, E-commerce, Retail) to ensure aligned and prioritized action plans.
  • Define and evolve the Content Governance operating model, including workflows, roles, tools, and approval processes for content localization, and publication.
  • Oversee and coordinate all content-related project streams (E-Commerce, CRM, GTM, Merchandising), ensuring strategic alignment and narrative consistency.
  • Develop and enhance the digital Content adaptation, setting tech guidelines and editorial standards for the E-Commerce platform.
  • Ensure all digital content is SEO-optimized, in collaboration with Digital Marketing and Tech teams, by implementing best practices for on-page SEO, keyword strategy, metadata, and structured content to enhance organic visibility and search performance.
  • Support the implementation and optimization of content management platforms (CMS), partnering closely with IT, Merchandising and digital teams.
  • Collaborate with CRM and Digital Marketing to develop personalized strategies across customer journeys.
  • Coordinate the E-Commerce editorial planning and storytelling in collaboration with communication teams.
  • Conduct competitive benchmarking and trend analysis to propose innovative formats, platforms, and approaches to elevate content performance.
  • Lead the upskilling and development of content teams across geographies, fostering a collaborative, cross-functional global content community.

Profile

  • Master’s Degree in Communications, Marketing, Business, or related fields
  • 3 + years of experience in Content Management/Content Manager roles, preferably within the luxury or fashion sector, with strong exposure to digital storytelling and brand communication
  • Proven track record in defining and executing multi-channel content strategies
  • Strong skills in storytelling, UX writing, and digital branding
  • Excellent organizational and leadership capabilities, with the ability to manage cross-functional projects in complex environments
  • Creative, proactive, and improvement-oriented mindset
  • Fluent in English and Italian; proficiency in other languages is a plus

LORO PIANA
MAISON

Originally from Trivero in northern Italy, the Loro Piana family began trading wool in the early 1800s. In 1924, Pietro Loro Piana founded Ing. Loro Piana & C., the current company. Pietro’s nephew Franco took over in 1941, and after the war the firm began to establish its reputation as a supplier of premium wool and cashmere textiles for a growing haute couture industry, both home and abroad. In the 1970s, Sergio and Pier Luigi Loro Piana took up the reins, diversifying into luxury goods and developing an international retail arm. Now the world’s foremost cashmere processor, Loro Piana prides itself on sourcing the very finest, rarest raw materials the world has to offer, including unique cashmere from baby goats in northern China and Mongolia, vicuña from the Andes, extra-fine Merino wool from Australia and New Zealand and lotus flower fiber from Myanmar. The company draws on both time-honored traditions and state of the art technology to offer its discerning customers products that are renowned for their peerless quality. All of the company’s collections of ready-to-wear garments and accessories are made in Italy to the highest standards of craftsmanship and sartorial excellence.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.