CRM & Go-To-Market Director

Position

Loro Piana is an Italian luxury Maison established in 1924 known for creating the finest quality textiles, ready-to-wear collections, accessories, and bespoke garments. Our dedication to exceptional craftsmanship and use of the world’s finest raw materials positions us a leader in the luxury industry. As an iconic Maison within the LVMH group, we uphold a strong commitment to unparalleled quality and excellence.

The CRM & Go To Market Director will be responsible for building and executing the North America CRM strategy and the Go To Market calendar. The Director will work closely with the corporate Retail, Merchandising, CRM, and VIC teams to support ongoing business priorities and opportunities.

Job responsibilities

• Support the VP of Retail and Corporate Retail team in providing thorough and actionable analyses to drive business priorities
• Work in partnership with the Director of VIC to provide the necessary analyses to achieve the VIC target and strategy
• Continue to adapt and improve our clienteling best practices within the retail network
• Provide end-to-end leadership of CRM initiatives from requirement definition to deployment and performance analysis
• Work to drive key KPIs around client acquisition, migration and retention
• Lead the Go-To-Market Strategy including the building of briefs for all key launches to enable a seamless execution across all corporate teams and retail throughout the year
• Create and update the Go-To-Market calendar with a focus on activating major brand moments as well as high traffic drivers in each market

Profile

Skills Required

• Proficiency in Microsoft Office, particularly Excel and PowerPoint
• Excellent organizational and time-management skills
• Attention to detail and high level of precision
• Strong oral and written communication skills
• Curious, self-motivated thinker
• Problem-solving attitude

Education Requirements

• Proficiency in Microsoft Office, particularly Excel and PowerPoint
• More than 8 years of work experience
• Background in luxury or retail preferred
• Master’s degree with a focus on quantitative fields (statistics, economics, or data science) is preferred

Additional information

What we offer

At Loro Piana, we believe in fostering a supportive and rewarding work environment that values our employees' well-being and growth. We offer a comprehensive range of benefits including medical, dental, and vision coverage, fertility support, adoption and surrogacy reimbursement, tuition reimbursement, 401K match, and Headspace mental health support. Additionally, employees enjoy a generous product discount, exclusive LVMH discounts, and other tailored perks.

Compensation

Loro Piana uses the published salary range as a guideline to provide our employees with market-competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, Loro Piana reserves the right to pay outside of the published salary range of $150,000.00 to $165,000.00 USD per year.

EEO Statement

We strive to create a culture of inclusion where everyone has a sense of belonging. Our goal is to ensure that our outreach and recruiting efforts generate diverse identities and perspectives that will be valued and can thrive. We are continuously assessing our employee and candidate populations to identify ways to ensure they are all-encompassing and equitable.