Cover - Loro Piana

Assistant CRM Manager

  • NEW

Published on 06.19.2025

Loro Piana

Marketing

Reference: LORP03109

  • Place of employment :

    Hong Kong SAR, Hong Kong SAR

  • Contrat type :

    Permanent Job

  • Required experience :

    Minimum 5 years

  • Work mode :

    Full Time

Position

CRM is the key pillar to maximize growth of Loro Piana with a significant step change over the next few years. The Assistant CRM Manager will work closely with retail team in delivering key clienteling actions to drive acquisition, activation, and retention at a regional level.

 

Job Summary

Working closely with Retail, Stores, Marketing, IT, HQ CRM, the Assistant CRM Manager is responsible for implementing CRM activities in South Asia region to ensure global CRM objectives are met throughout the region.

Client Insight:

  • Perform client analysis in providing key actionable insights
  • Monitor and share appointment performance and campaign outreach
  • Conduct post-event analysis on client contact strategy

Clienteling strategies and operations:

  • Align with HQ in defining seasonal campaigns and in-store event contact strategy according to the Go-To-Market calendar
  • Collaborating with the Area Managers to drive the global CRM priorities in acquisition, retention and upgrading
  • Design and implement the client journey for key activations including pop-ups and new store openings
  • Support regular data cleansing and client portfolio management activities

Amplify In-store clienteling culture:

  • Be the ambassador for clienteling tool to sustain strong clienteling mindset
  • Strengthen clienteling expertise of the retail community with dedicated workshops
  • Promote prospect and new client recruitment journey
  • Participate in quarterly meetings with client ambassadors

 

Requirements:

  • Degree holder in Marketing, Business Management or related discipline
  • At least 5 years' of relevant experience in CRM, retail marketing preferably from luxury industry
  • Experience with CRM Software such as Salesforce and Power BI would be a plus
  • Strong numeric sense and strategic analytical skills
  • Attention in details and well-organized
  • Creative mindset with excellent communications skills
  • Excellent command of both written and spoken English. Fluent in Cantonese and Mandarin.
  • Well organize & capable to work multi-task in fast-pace workplace
  • Ability to work across functionally with other teams
  • Occasional overseas travel required

LORO PIANA
MAISON

Originally from Trivero in northern Italy, the Loro Piana family began trading wool in the early 1800s. In 1924, Pietro Loro Piana founded Ing. Loro Piana & C., the current company. Pietro’s nephew Franco took over in 1941, and after the war the firm began to establish its reputation as a supplier of premium wool and cashmere textiles for a growing haute couture industry, both home and abroad. In the 1970s, Sergio and Pier Luigi Loro Piana took up the reins, diversifying into luxury goods and developing an international retail arm. Now the world’s foremost cashmere processor, Loro Piana prides itself on sourcing the very finest, rarest raw materials the world has to offer, including unique cashmere from baby goats in northern China and Mongolia, vicuña from the Andes, extra-fine Merino wool from Australia and New Zealand and lotus flower fiber from Myanmar. The company draws on both time-honored traditions and state of the art technology to offer its discerning customers products that are renowned for their peerless quality. All of the company’s collections of ready-to-wear garments and accessories are made in Italy to the highest standards of craftsmanship and sartorial excellence.

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