Celebrity & Influencer Relations Specialist

Position

Responsible for supporting the celebrity manager and PR team with regards to celebrities & influencers in daily responsibilities and strategies. Assist the team with communication between management companies and HQ regarding execution of celebrity & influencer marketing ensuring successful partnerships and brand representation.

Job responsibilities

- Support all celebrity and influencer activities across categories (Fashion, Watches, Jewelry, Beauty, Corporate, Art & Culture).
- Plan and execute celebrity/influencer marketing initiatives by identifying opportunities and challenges, and developing strategic action plans.
- Source and shortlist suitable influencers for each activation and occasion, considering brand fit, audience relevance, and campaign objectives.
- Maintain daily communication with talent agencies regarding product loans, placements, and related requests.
- Prepare contracts for ad hoc celebrity and KOL endorsements and partnership projects.
- Coordinate TV and drama placements, including on-site assistance when required.
- Manage sample and product pulls for celebrity and influencer requests; support dressing opportunities and handle daily operational needs.
- Efficiently coordinate logistics for celebrity appearances and events to ensure seamless and successful execution.
- Negotiate fees and related expenses for celebrity staff, including stylists, glam teams, and accompanying crew.
- Process payments in accordance with the scheduled payment timelines and ensure timely disbursement of related costs.
- Communicate with HQ regarding celebrity dressing requests, coordination, and approvals.
- Monitor and track daily celebrity and influencer exposure, conduct competitive research, and compile weekly and monthly reports.
- Stay up to date on industry trends, news, and relevant developments in the entertainment landscape.
- Prepare regular reports on ambassador activities, competitor movements, and campaign performance.
- Work closely with talent agencies and management teams to ensure clear communication, goal alignment, contract coordination, and smooth logistics.
- Build and maintain strong relationships with celebrities and key industry partners, including stylists, editors, and production teams.

Profile

• Minimum 4 years' of related work experiences (PR, VIP, marketing, etc.)
• In depth knowledge and understanding of luxury fashion market
• Sophisticated communication skills for soft negotiation
• Outstanding interpersonal skills; ability to develop and maintain relationships
• Ability to handle multiple priorities in a fast-paced, multi-dimensional environment
• Highly agile and able to execute while dealing with ambiguity