Digital Marketing Specialist

Position

We are seeking a highly experienced and results-driven Digital Marketing Specialist to join our dynamic
marketing team in E-commerce. The ideal candidate will be responsible for developing, implementing, and managing
digital marketing campaigns that promote our luxury brand and its products across various digital channels.

This role requires a deep understanding of the digital landscape, with a strong focus on Search Engine
Advertising (SEA) and performance marketing to drive online visibility, engagement, and conversions, ultimately contributing

to the growth of our eCommerce business.

Job responsibilities

Key Responsibilities:

eCommerce Growth & Performance Marketing :

• Be in charge of Search marketing (SEA) to grow eCommerce business.
• Set SEA KPIs and manage the budget by meticulously tracking performance on a regular basis.
• Identify opportunities for improvement in SEA campaigns to facilitate conversion and user action.
• Derive actionable insights from marketing and product data by fully utilizing analytics solutions, and take prompt actions for SEM/SEO optimizations.
• Discover efficient keywords for both SEA and SEO, and strategically implement them in text copies to significantly improve online visibilities.
• Support and plan DA for app download media campaign
• Become our in-house subject matter expert on all performance marketing questions, providing guidance and insights to the team.
• Collaborate closely with internal & external stakeholders to create and deliver effective social CRM messages, including but not limited to Kakao Push, E-mails, and app push notifications.
• Work closely with internal teams including Digital merchandiser & content, Media, CRM to ensure integrated campaign execution with brand consistency
• Execute comprehensive digital marketing strategies aligned with the brand's overall marketing objectives and luxury positioning.

 

Consumer Behavior Analysis & Growth Opportunities:

• Analyze consumer behavior and proactively monitor market trends and competitor activities to ensure our strategies align with industry best practices and maintain a competitive edge.
• Seek for growth opportunities on different platforms, such as mobile apps, by managing Paid media
• Monitor global & local market trend for AEO/GEO and follow up the relevant activations in line with brand strategy

Analytics & Reporting:

• Utilize web analytics tools (e.g., Google Analytics) to track, measure, and report on overall campaign performance, website traffic, and other key metrics.
• Provide regular reports on campaign effectiveness, including ROAS and KPIs, and make data-driven recommendations for continuous improvement.
• Conduct market research and competitive analysis to identify new trends and opportunities

 

Profile

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 7-8 years of hands-on experience in digital marketing, with a proven track record of successfully
  managing and optimizing SEA and SEO campaigns.
• Strong preference for candidates with experience in the luxury brand sector,
  understanding the nuances of luxury consumer behavior and brand positioning.
• Expert-level knowledge of Google Ads, Google Analytics, Google Search Console, and other relevant
  SEO/SEA tools.
• Excellent analytical skills and ability to interpret data into actionable insights.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent written and verbal communication skills in English.

 

Preferred Qualifications:

• Master's degree in a relevant field.
• Experience with A/B testing and ROAS/CVR optimization.
• Knowledge of emerging digital marketing trends and technologies.

 

Core Competencies:

• Strategic thinking with a results-oriented mindset.
• Exceptional attention to detail and organizational skills with communication agility.
• Strong problem-solving abilities, Flexible mindset
• Ability to work independently and as part of a collaborative team.
• Passion for digital innovation as well as career development