Client Development & Events Director

Position

As the Client Development & Events Director you will be an ambassador of the brand and act as the regional expert for the Benelux, Nordics & Poland network to develop the brand’s business by increasing client loyalty and identifying and seizing client recruitment and development opportunities.

You will develop the client development strategy for all stores within the region in line with the brand’s vision, defining and monitoring client related objectives for each store and support the implementation of the zone’s client development priorities adapted to the local market. You will lead and inspire the Client Development, Events and Communications team, and animate the local store network through an active presence in stores.

Job responsibilities

• Client Development

Establish best practices for personalized client interactions across all touchpoints.

Develop & Drive In-Store Clienteling Mindset across the teams

Train and support client-facing teams in delivering exceptional, tailored experiences.

Monitor and evaluate the effectiveness of clienteling initiatives, adjusting as needed.

Work closely with stores, merchandising, digital, and IT teams to ensure cohesive client strategies.

Align CRM and clienteling efforts with broader omnichannel initiatives.

Foster a culture of client-centricity throughout the organization.

Define and track key performance indicators (KPIs) related to client engagement and retention.

Provide regular reports and insights to senior leadership on CRM and clienteling performance.

Utilize data-driven insights to refine strategies and drive continuous improvement.

 

• CRM Database Management

Define and implement the overarching CRM and clienteling strategy aligned with business objectives.

Tailor strategies that reflect brand identities and client expectations.

Drive innovation in client engagement through emerging technologies and methodologies.

Establish best practices for personalized client interactions across all touchpoints.

Train and support client-facing teams in delivering exceptional, tailored experiences.

Monitor and evaluate the effectiveness of clienteling initiatives, adjusting as needed.

Work closely with marketing, sales, digital, and IT teams to ensure cohesive client strategies.

Align CRM and clienteling efforts with broader omnichannel initiatives.

Foster a culture of client-centricity throughout the organization.

 

• Event Development & Management

Define comprehensive event strategy including flagship experiences, regional activations, and exhibition programs.

Establish event production standards and creative frameworks that guide event development across programs.

Lead visual storytelling evolution for brand experiences by ensuring distinctive brand expression

Define comprehensive event strategy including flagship experiences, regional activations, and exhibition programs.

Establish event production standards and creative frameworks that guide event development across programs.

Lead budget management and project management for event portfolio by allocating resources and ensuring efficiency.

Establish partners relationship management and entertainment partnerships with venues and production companies at senior levels.

 

• Media & PR

Define comprehensive media planning strategy including channel priorities, audience strategies, and investment frameworks.

Establish media planning standards and analytical approaches that guide planning decisions.

Oversee partners relationship management with major media organizations, platforms, and holding companies at senior levels.

Lead negotiation of strategic media agreements including annual contracts and preferred partnerships.

Monitor trend and market intelligence in media to identify opportunities and ensure strategy remains competitive.

Define comprehensive PR strategy including media relations priorities, spokesperson programs, and narrative frameworks.

Establish content strategy for thought leadership that positions brand and executives as authoritative voices.

Lead corporate communication and press release development standards to ensure quality and consistency.

Oversee partners relationship management with PR agencies and media organizations at senior levels.

Apply data analysis to PR performance to ensure media narratives support business outcomes.

Profile

Skills Associated Hard skills

• Customer Lifecycle Management
• Customer Relationship Management
• Customer Retention
• Digital Marketing
• Marketing Automation
• Retail Operations
• Sales Performance Management
• Brand Reputation Management
• Budget Management
• Content Strategy
• Entertainment Partnerships
• Event Operations & Logistics
• Event Production
• Project Management
• Trend and Market Intelligence

 

Soft skills

• Adaptability
• Collaboration
• Communication
• Creativity
• Critical Thinking
• Customer Centricity
• Decision Making
• Leadership
• Negotiation
• People Development
• Stakeholder Management
• Strategic Thinking